Twitter Report

What Are You Doing?
Discover The Top Ten Most Jealously Guarded Secrets Most Tweeps Will Never
Know About How To Build A Following Of Thousands Who Are Eager To Find
Out What You Are Up To So You Can Drive Massive Amounts Of Traffic To Your
Websites And Blogs On Demand!
By Simon Leung • Website: www.SimonLeung.com• Twitter: www.Twitter.com/simonleung
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Table Of Contents
Introduction! 5
What Is Twitter?
5
How Does Twitter Work?
6
Why Should You Use Twitter?
7
Can Twitter Build Your Fan Base?
11
How To Sign Up For Twitter
18
Before You Begin
18
How To Build A Following! 21
Create Your Brand
21
Be A Follower Yourself
24
Follow The Right People
26
Communicate With Everyone
29
Encourage Interaction
35
Increase Your Credibility
39
Be Funny And Entertaining
51
Take Photographs & Videos
55
Promote And Reciprocate
64
Conclusion! 70
Social Media Best Practices
70
Managing Your Followers’ Tweets
71
Expand Your Reach
77
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Integration Outside Of Twitter.com
78
Twitter Social Proof
81
Your Next Move...
84
Twitter Resources! 85
About The Author! 86
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Introduction
What Is Twitter?
Twitter is a free micro-blogging platform originally designed for its users to
communicate with their followers and tell them “what they are doing.”
Since then, Twitter has become one of the biggest social media websites on the
Internet, and is now largely used by “tweeps” for both personal and business
purposes, resulting in the building of a ton of relationships with other tweeps all
around the world.
No longer is Twitter just used as a one-way communication tool to tell others what
you are doing...
Today, Twitter is more like a social networking chatroom that allows you to chat
with other tweeps and further maintain the relationships you have worked so hard
to build.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
That’s because with Twitter, you can instantly reply to your followers or join into
any conversation that you want.
The more time you spend communicating with your followers and followees, the
better your relationship will be with them, which is extremely effective in the long
run when you finally have important messages you want to send across.
How Does Twitter Work?
Basically, your goal is to communicate what you need to say to your followers and
get your message across to them within 140 characters or less, since that’s all the
space Twitter gives you per message.
If you are sending out updates or random thoughts, you can simply phrase it in the
form of a sentence or a questions...
This can spark replies from your followers, which will give you the response you
need to engage them more into deeper and newer topics of conversation.
Ideally, your conversation will be so interesting and perhaps even controversial that
other tweeps will soon begin to join in, and before you know it, you’ll have several
to a dozen people to tweet with.
The way that you respond to someone’s tweet or to direct a conversation to
someone is by putting an “@” in front of their username.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
So if you’d like to answer to my question of “what are you doing,” you would type
in the following response into Twitter...
Why Should You Use Twitter?
Different tweeps use Twitter for different reasons...
Many actually use Twitter like a blog, perhaps to literally update their followers
with what they’re doing, and seldomly engage themselves in any types of
conversations or interactions with others.
Then there are those who also like to use Twitter for personal reasons, but are also
social with their followers and plan to have discussions with others as a way to enjoy
their social lives online.
In the recent months, however, Twitter has become more and more a platform for
marketers, as well as small companies and big companies, to start building their
brand and presence with their customers.
As a matter of fact, this is the main reason entrepreneurs are logging on to Twitter -
to be able to network and connect to their prospects through the power of social
media, in turn gaining more exposure and credibility for themselves.
Of course, as a marketer myself, I am a clear advocate of building brand and
relationship on Twitter.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
On the other hand, my specific niche of Google marketing and optimization
specifically for generating traffic for my websites allows me to think outside of the
box a little bit.
Even though Twitter is a ultimately a great tool for me to making connections and
build relationships, I tend to also use it in ways that will help me generate more
visitors to my main website, http://www.SimonLeung.com.
Did it work?
Well, at any given month, I may have thousands or even tens of thousands of new
and returning visitors to my website.
Since I started using Twitter actively on a more regular basis around the second
quarter of 2008, I’ve noticed not only an increase in traffic to my websites from
using Twitter effectively...
But by the end of 2008, Twitter has actually become my #1 source of traffic
compared to all other traffic sources, which includes some of the most visited
websites on the Internet!
As you can see from the screenshot of my website stats taken directly from my
cpanel’s statistical reports, we are searching for information not just on a certain
day, week or month of the year, but rather the entire year as a whole.
This screenshot was taken a few days before the end of the year.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Now, taking a closer look at the referrers statistics, which gives us more details on
the websites that have referred traffic to us, you can see that Twitter actually
occupies both the first and second positions in this graph.
Based on this graph, which does not include any of the search engine traffic
referrals, Twitter is the #1 and #2 traffic source, even out-beating other immensely
popular websites like YouTube, MySpace and Facebook!
And if we do want to compare Twitter to all traffic sources including search
engines, you can see from my Google Analytics account below showing all my top
traffic sources that Google is the only other website that refers more traffic.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
As a result of effectively optimizing my Twitter profile with relevant and valuable
content Google considers to be high quality, my website is also rewarded with
higher and multiple rankings for my most popular keyword, “simon leung.”
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Can Twitter Build Your Fan Base?
When done effectively, you can grow your follower list tremendously and in a short
amount of time.
It’s not uncommon for me to get several new followers an hour, and many times, I
have dozens new ones from the time I sleep till when I wake up in the morning.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
The cool thing about having a Twitter following is that now, you have a lot of
people to turn to when you need something, have a question or just want to chat.
Many of them are also fans of yours, so when you need help, they will most likely
see it as an opportunity rather than just doing you a favor.
Yes, it’s this report you’re reading right now... think people responded?
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
You bet they did! All very enthusiastically too, and within minutes of my posting
the request :)
Here’s some more...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Oh hey, and why not... some more here too :)
So does Twitter work for building buzz... peeking curiosity and getting your
followers to become fans of you or your work?
Can we use Twitter effectively to get the momentum going for people to become
interested in us, so that we can do what we need to do to maximize the benefits of
this social media platform?
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
You betcha! I’m living proof that it can be done... with a live demonstration I just
conducted less than an hour ago at the time of this writing!
But hey, in case you think this was a one shot wonder... let’s take a look at another
example of a tweet I sent a few months ago.
Within seconds after sending that message, I already began receiving public and
private tweets from interested individuals, and continued to receive dozens of
additional requests for the next few days.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Another great thing about your Twitter friends is that they truly and sincerely care
about you.
For my birthday, my friends @Coachdeb and @WarrenWhitlock organized
@SimonLeung Day...
Within seconds after the clock struck midnight on my birthday, an overwhelming
outpour of well-wishers began wishing me Happy Birthday!
And even though the birthday wishes started on Twitter, they continued publicly in
other social media forums like Facebook and MySpace, then privately on Twitter
DMs, Instant Messenger and even text messages on my cell phone!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
This just goes to show the power of Twitter and its impact on social media both
online and offline, and it was very cool to continue receiving hundreds of birthday
wishes and new followers on Twitter.
In fact, this day was so cool that I even wrote a blog entry about it that you can read
here => http://simonleung.com/blog/simonleung-day/
Do you want a Twitter account yet? :)
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
How To Sign Up For Twitter
You can sign up for your own Twitter account in literally 30 seconds or less by
going to http://www.Twitter.com, clicking on the green button labeled “Join the
conversation” and following the online instructions.
Before You Begin
Because this report is designed to cover mostly strategic content on optimizing
your tweets to maximize Google-friendliness, we will spend a very minimal amount
of time on the hundreds of available Twitter tools and resources on the market.
And quite frankly, with so many available to talk about and review, it would take an
entire other report just to cover information only on tools.
However, what we’ve done is provided a section on Twitter Resources that you can
find at the end of this report, which you can refer to in order to find out how to
access some of the Twitter tools we do recommend.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
But prior to implementing your Twitter traffic generation strategies, I do have a
few tools I personally use on a daily basis that I would say are essential to your
Twitter experience.
1) Tweetdeck - By far the best Twitter account management client available on the
market today
2)Tweetlater - Use it to schedule tweets, automatically send welcome direct
messages, auto-follow your followers, track keywords and more
3)Tweetburner - Track statistics on your outgoing links - it’s really cool :)
What To Do Next
In this introduction, we’ve covered briefly on some of the basics about what Twitter
is and some of the results that are possible.
Yes, it’s very possible to get high search engine rankings and yes, it’s also very
possible to build a fan base - we’ve established this to be true along with some
social proof in the first several pages of this report.
However, as you move forward, we need to understand that your primary objective
is to optimize your Twitter profile to what Google wants so that they will perceive
you to be higher quality, hence giving you better rankings.
Before we begin, we need to have a clear understanding of what Google wants and
what Google is looking for as we move into 2009 and into the world of social media
domination on the Internet.
What Google wants is authority sites... and what makes you an authority is by
providing users with valuable content that’s always dynamic and changing, as well
as consistent and positive user interaction.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Everything we’re going to be discussing in just a minute has to do with exactly this
- maximizing the social media experience for the end user which will in turn reward
us with higher authority points on Google, which will help us get more exposure
from the world’s best search engine.
So while it may seem as though this is simply a strategy guide on how to use Twitter
to enhance your relationships, please understand that the end result of an effective
relationship building process is a positive user experience, which will improve your
quality score rating on Google, which will get you more traffic.
It’s not rocket science - we just need to know exactly what Google wants, and now,
we do...
Google wants to know... What are you doing?
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
How To Build A Following
Create Your Brand
After you have signed up for your Twitter account, you must first create an inviting
profile for yourself, just as you normally would when you are writing your profile
for a new MySpace or Facebook account you’ve just created.
One of the most important things you should do first that will add a more personal
and inviting touch into your profile page is by immediately uploading a photograph
of yourself.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
A nice photograph not only makes your profile more personable, but it also helps
you with the relationship building process so that people know who they are
tweeting and conversing with.
It’s common for some people to want to upload their business logo, a caricature, a
random icon or clip-art, and just about anything else (or nothing at all) other than
their real picture.
However, for the purpose of building and maintaining relationships online, it’s
important for your followers to put a face to a name because most individuals will
only be friends or do business with people that they know, like and trust.
Once you have uploaded a photograph, you should also introduce yourself to
Tweeps by providing more personal information in the requested fields, including
your location, website and a brief biography that’s limited to 160 characters.
Finally, Twitter also gives you the option to change the default Twitter-design
background if you’d like.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
In order to distinguish yourself from everyone else, I definitely recommend doing
so, whether it’d be as small as changing the text and background colors of your
profile, or as significant as changing the entire look and feel complete with custom
design altogether.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Be A Follower Yourself
When you first create your Twitter profile, you have zero followers. After all, if no
one knows you exist, who’s going to follow you?
Well, in order for your messages to be read, you’re going to need to get some
people following you.
So, how do you get followers?
The quickest and easiest way to get followers is by being a follower yourself.
No, I don’t mean that you should follow yourself. I mean that you should start
looking for people that you’d want to follow.
Following someone does two things...
First, most people have their accounts set up so that they’re notified via email or
even on their phones when they receive a new follower, which means that they are
likely to notice that you’ve followed them and, in some cases, they may even follow
you back.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Second, when you follow someone, you also appear in their “followers” list, which
means that whenever somebody (anybody) clicks on that link to see who’s following
that person, there’s a chance that the person will see your profile and begin
following you, as well.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Follow The Right People
A great way to start is by following people you already know. This can be your
friends, family, colleagues or business associates and partners.
Twitter lets you access your email list and send invites to your friends in your
address book, and you can also do your own searches through Twitter’s friend
search interface.
To follow somebody, all you need to do is go to their profile page, and then click on
the “Follow” link underneath their profile photo.
Following people you already is a great way to start building a following because if
you already know this person, then the chances are very good of that person
following you back.
Another great way is to follow famous names that you admire in your particular
field or industry, and especially those you are interested in connecting with and
learning from.
That’s because from time to time, these experts tend to share some really great
information that may be relevant to what you are looking for, as well as offer you
some opportunities to interact with them, and interaction, as we all know, is a great
way to start building relationships with people.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
And just like how others are able to look at people’s profiles and potentially find
you in either the “Followers” or “Following” sections, you can also do the same
thing - by browsing at your friends’ followers and following, and find additional
people you may know and/or want to follow.
However, don’t stop there, because if you’re in the mood for pro-actively browsing
for people to follow, you can use Twitter’s search tool to find more people by name
and interests.
You can find and use this tool at http://search.twitter.com.
In addition, you can also use this cool tool that actually recommends potential
people you may want to follow: http://www.WhoShouldIFollow.com
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Finally, a seldom used but effective strategy is to simply follow back those who have
chosen to follow you. Doing so demonstrates a mutual gesture of respect, and
often improves their perception of you even more.
And, of course, when you follow someone back, or anyone for that matter, that
increases your exposure because others can now see that you are either a follower
or following someone while browsing within their profiles.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Communicate With Everyone
In Twitter, it’s all about communication.
This conversation doesn’t begin with your first tweet, it begins right away... from
the very first time your follower begins following you.
And chances are that your follower is following hundreds, maybe even thousands of
other people, so you definitely want your first impression to count.
From my tests, I have found that my followers appreciate the fact that I send them
an automated direct message (DM) right when they follow me.
I’m sure you’ve noticed other people utilizing the auto-DM feature on their
profiles, but the way that I do it is a little bit different.
The first tool I use for auto-DM is Tweetlater (which also has several other great
features that you should check out, so sign up - its’s free).
In my welcome message, you’ll notice that at the time this screenshot was taken, I
am offering them a “surprise bonus” (which helps tremendously in making a good
first impression) to thank them for following me.
Then, I provide a link where they can access my gifts for free, which, in this case, is
a series of reports I wrote on the topic of Google AdWords.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
While most people simply send an auto-DM with a generic welcome message and
perhaps a link to their blog, not only do I have free gifts for them, but I also have a
follow-up DM that is also automatically sent to them, but somewhere between 5
minutes to an hour or more after my original auto-DM.
This second auto-DM is sent using a tool called SocialToo, which in addition to au-
DM, also has some other cool features you may want to check out as well - some of
which are available in other tools, some of which are not.
Furthermore, the customization of this particular tool allows you to automatically
insert the first name (and last name if you want - not recommended though) of your
new follower.
Depending what your follower put in the “first name” field (whether it’s their real
first name or username), that’s the name that will appear with this tag, and it is a
feature that has been proven to be extremely effective.
In the example above, the “first name” field was replaced by the follower’s
username because that was what she had put in that field.
Here, you will see that the “first name” has actually been replaced by the follower’s
appropriate first name.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Moving on to your tweets now, you’ll notice that when you make your updates,
your followers will reply to you - sometimes just in response to your comment, and
other times, with the intention to spark additional conversation.
That’s because in the Twitter community, everyone is always looking for a chance
to interact, and often jump at the chance to be a part of a new conversation with you
when they see you tweet.
Especially since they are following you, more often than not, they are very
interested in learning more about your thoughts on certain discussions, and would
very much like to hear from you.
If possible, you should continue the conversation with your followers, especially if
the topic is interesting, because that may also engage others into the conversation,
and you’ll suddenly have yourselves a discussion.
In most cases, you may not even need to be the one who starts the conversation -
you can be the one who joins in on one, and it’s always fun to invite yourself into
the conversation with a funny comment.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
And of course, it’s always good to join in on conversations where you can be of
service to somebody, particularly if they are publicly seeking for help or asking a
question that you can answer.
You’ll run across this from time-to-time, because many people use Twitter as their
own personal helpdesk, as a way to publicly look for help from others and use it like
a public forum.
Especially when you have friends who are well-known experts or, better yet, TV
celebrities, you’ll want to be a resource to them because with their popularity, an
active conversation with them can get your name exposed to potentially hundreds
or even thousands of people.
In the next example, I responded to a question posted by TV star, Armando
Montelongo, whom I also offer marketing assistance to, resulting in an unsolicited
compliment that carries a ton of weight coming from a well-known and credible
source in a public forum like Twitter.
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After conversing back and forth several times with your friend, this will then spark
additional conversations from your other followers who may also be looking for a
similar solution.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
However you decide to make your presence known, when the participants of these
conversations notice you, they will also begin talking to you, and ultimately adding
you into their own list of followers.
And when people start talking to you or about you in their own tweets, those who
follow them will also notice their reference to your name, which will also help
increase your exposure and consequently, your followers as well.
So communicate well and converse often, because the more you include yourself in
conversations, the more people will know you and follow you.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Encourage Interaction
Along the same lines as communicating with your followers, having a conversation
with your followers on Twitter is more than just having a simple chat - one of the
best ways to keep an active following is by encouraging interaction.
When you’re tweeting your updates, don’t limit yourself to just sending general
information about what you’re doing, or sending messages where no one can really
respond to.
While it’s often great to update your status with your whereabouts or what you’re
doing and with whom at the time, it is much more interesting if you can post
something that are much more interactive and requires a response.
This way, you’re not just talking to a blank wall, and your followers would also
appreciate that you are reaching out to them and communicating with them, and
are genuinely interested in them.
There are obviously many ways you can do this, and I have several that are my
personal favorites.
One of my favorite is simply by asking a question - but not any question, a question
that expresses your interest in them, as well as one that requires more than a yes,
no or otherwise one or two-word answer.
As you can see in the example below, a simple open-ended question can spark
some interaction with your followers.
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In response:
Another way to interact with your followers is by asking for advice, just like how
others are also asking for help.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
You would be surprised how quickly, openly and willingly your followers would
respond to your calls for help, and usually within minutes of you asking them in
your tweet!
Finally, another one of my all-time favorite ways to encourage interaction among
followers is by asking for feedback or requesting that they “check out” something.
And even if you don’t specifically ask them to comment or respond, you’ll notice
that many times, they will because they do have an opinion, and are often just
waiting for the chance to share it.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Check out this feedback!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Increase Your Credibility
When someone frequently gives dull and unproductive updates that most people
don’t care about, such as “going to starbucks” or “i’m bored,” many people will
consider that a waste of their time, and consequently end up unfollowing them.
That’s because when someone follows you, they may have a certain level of
expectation when it comes to the type of content you are tweeting about, which you
may or may not choose to meet.
For example, there are a lot of people out there who want to use Twitter for the sole
purpose of having fun and keeping in touch with their friends, and to them, they
may not care if a follower they didn’t know ends up unfollowing them.
However, if you are using Twitter for the purpose of business relationship
building, you may want to leverage this tool as a way to endorse your own
credibility and “softly” market your various websites and even products.
One effective way of increasing your credibility on Twitter is by associating
yourself with other experts in your field offline, and when interaction occurs during
public appearances and other live events, it’s often effective to update your
followers when these things happen.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
If you’re at these live events as more than just an attendee, perhaps as an expert
panelist or even a speaker, you can send a tweet just as you are about to present (I
like to combine it with an interesting comment or a joke, so it doesn’t look like I’m
trying to show off or anything).
Even if you’re not speaking at an event, you can still let your followers who you’re
hanging out with - especially if you can increase your credibility just by being in the
presence of these experts.
Now, I don’t recommend random name-dropping like “i’m listening to so-and-so’s
course on blank” if that adds no value to you, but if you’re in the company of wellknown
and respected experts, perhaps having lunch/dinner with them or visiting
their office may be something you’d like to share with your followers.
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Another way to increase your credibility by just tweeting alone is to identify the top
keyword terms for your particular niche, and then intentionally tweeting these
keywords so your target audience picks them up.
Earlier, we mentioned that a tool like Tweetlater can track keywords (Tweetbeep is
another one), so they basically act like Google Alerts, but for Twitter as opposed to
Google search.
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For example, as you can see from my own tweets when referring to this report, I
always used the phrase “twitter report” or “free twitter report,” as opposed to just
“report,” which is a weaker and less relevant keyword term.
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Along the same lines, I did a very similar thing when I was requesting testimonials
and promoting the manuscript for my first published book, “Google AdWords
Made Easy.”
By including the credential keywords into your tweets, your name gets more and
more associated with it whenever people do searches on these term s on Twitter, or
request to get notified when others tweet these terms.
Now, I understand that “Google AdWords Made Easy” might not be a highly
searched term at this time, which is why I’ve also used other keywords.
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Keyword: adwords assistants (to promote my Google AdWords outsourcing
service at http://www.AdWordsAssistants.com)
And even with the more general term “google adwords”
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And yes, even the most general of them all - “adwords” - which may ironically be
the most effective of all, because I was able to use this keyword to expose my
credibility in building campaigns, different types of ads, my outsourcing service,
consultation service and even customer care related to Google.
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Provide Value To Your Followers
The primary reason most people may choose to follow you in the first place,
besides the fact they are raving fans of yours, may be that they feel like they would
be able to learn something from you.
As an expert in your field with a following who is eager to learn from you, you do
have a certain level of obligation to ensure that you are not wasting the time of your
followers by giving them useless updates.
When you have nothing particularly interesting going on, do some research into
some of the latest news and find out what types of new products or services may
have launched, and let your followers know.
Of course, this can be yet another opportunity for you to increase your credibility
in the eyes of your followers, and that’s by pro-actively looking for questions
people are asking about your area of expertise.
The way you can do this is by doing a Twitter search on a relevant keyword related
to your niche and seeing what type of questions people are asking that you can
increase your credibility by answering.
As you go through and answer them, you may notice follow-up questions not just
from the poster, but from other people who may have an interest in the topic of
discussion as well.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
In this case, you should do your best to answer everyone’s questions, which will in
turn bring more people exposure to your expertise.
As you can see in this particular example, a pro-active response to someone’s call
for help has sparked additional follow-up questions raised by my fellow followers
who read my response.
By playing the support role and taking on even some challenging questions that
may be raised, you increase your authority in your niche and more people will come
to you for answers to similar or related questions.
Whether already on your follower list or not, you will soon begin to see an increase
in your following because people are interested in what you have to say, and are
also referred by others who recommend you as a resource.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Before you know it, more and more people will start coming to you directly for
advice because you have built that relationship with your followers, and they know
that you can help answer their questions, or at least bring value to the table.
As you build more and more relationships on Twitter, you’ll soon realize that
unlike traditional marketing where you can control your target audience, Twitter is
full of individuals in all sorts of fields and interests.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
And of course, we know that we can’t possibly be everything to everyone, so it is
inevitable that if people don’t find your content relevant, they might “unfollow”
you, which will prevent them from receiving your further updates.
Again, unfollowing is inevitable and, heck, you may want to unfollow those you
don’t want to hear from as well (for whatever reason)...
So don’t feel bad if somebody decides that they want to unfollow you - just let them
be because they’re not interested in what you have to say anyway.
However, we can always minimize the chances of this happening by providing cool
resources to your followers, while indicating your target audience, even if the tools
are outside of your target market.
When you do this, not only do you achieve the appreciation of those your resources
may be relevant to, but they may also show their gratitude by in turn “retweeting”
your tweet to their followers as well.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
In the example above, you can see how people who appreciated the graphic design
resource shared the message with their followers by entering “Retweeting” or
“RT” prior to the tweet I had originally sent.
But of course, you don’t want to stop there...
As many opportunities as you can get, be as resourceful to as many of your
followers as possible by providing helpful tips and tools in a variety of niches and
areas of interest.
Besides, chances are that there are followers on your list who may be interested in
multiple areas, and a lot of your resources may be helpful to them after all.
You can also gauge interest by people who end up responding, or better yet,
retweeting your resource - which is pretty cool.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Be Funny And Entertaining
Of course, you don’t want to be that guy or gal who always sends the boring
business-related updates - you also want to be fun and post entertaining tweets that
you can share with your followers.
If you are funny by nature, be sure to show off your personality. Even in real-life, it
is often important to be yourself in order to better build relationships with people
you want to eventually do business with.
On Twitter, you should do what you can to do the same thing, whether it would be
sharing an amusing experience in real-time, or saying something funny, like a joke
or something.
Here are several ways you can share your experiences with your followers:
Tell lame jokes...
Use humor to express frustrations...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Share cool experiences...
Share humorous things about yourself...
Doing so will take the walls down from those who previously didn’t know you, and
will be extremely essential for you in the relationship building process.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Just like how people may appreciate useful Twitter tools, believe it or not, they may
even appreciate - or at least entertained - the useless (but fun) ones.
And similar to the other strategies, you may also want to share entertaining
resources and funny websites/videos to your followers:
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Of course, regardless of what niche you’re in, everyone always enjoys a good laugh
every now and then, so if you do come across any kind of hilarious clips, definitely
share it with your followers!
Also, keep in mind that everyone loves a classic moment, so feel free to share when
the season or mood is right.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Take Photographs & Videos
As the saying goes, a picture is worth a thousand words, and when you can share
your experiences with your followers through visual photos and videos, this helps
build your relationship a lot more on a personal level.
Especially in the Internet Marketing business, it’s extremely important to establish
your credibility with your followers, like so with the following Twitpic photos.
Live presentation at a seminar...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Sharing the stage with famous speakers...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Dining with famous friends...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Partying with VIP friends...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Funny moments...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Pretty cool moments...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Good times...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Even though photos is a very interactive way to send tweets to your followers, my
favorite way is by using videos to communicate with them, because nothing
compares to watching you move and listening to you talk when you’re trying to get
your message across.
Like pictures, there are many ways you can send your video messages, depending
on what you’d like to communicate and who you’re talking to.
On location at a live event...
Product launch news and updates...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Annoucement of product access...
Team introduction and office tours...
Photos and videos are excellent ways to send your tweets and makes your messages
a lot more personal since you are directly talking to them or, at the very least,
allowing them to see what you see.
If you are serious about maximizing your credentials and building genuine
relationships with your followers, photos and videos are a must.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Promote And Reciprocate
Okay, now that you have worked so hard and long to gain the trust and respect of
your followers, you can now slowly and subtly begin to promote yourself by
showing them links to your own websites.
However, don’t just send them a blind link - you want to preface your referred
website by letting them know that it’s going to be something good, or something
that they may have an interest in.
One way you can do this is by giving people updates with text, photos and even
videos on recent live events or gatherings with people they know or famous names
they may recognize.
Even better would be giving them up-to-date info as they’re happening.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
As you begin to promote your information, other people will also begin to notice
you, and because they are also in the business of bringing value to their followers,
they would be more than happy to recommend that they follow you as well.
Sometimes, your friends may also recommend you to certain individuals whom they
feel would benefit from your friendship to follow you.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
And even when yours is combined in conjunction with other names, a follow
recommendation is always cool when associated with other experts.
Little by little, as your fan base begins to grow, more and more people will begin
following you based on other people’s recommendations, browsing through
Twitter or random searches online, even from search engines.
An important thing to keep in mind is that even though your popularity is growing,
you should also do your part to keep it a positive and interactive community, and
you can do that by reciprocating and referring your recommendations to your
followers as well.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Also important is to understand different ways of promoting people because it may
take more than just a recommendation for someone to follow them - instead, it’s
much more powerful to just show them how much value your referral can bring
them if they do follow.
And yes, people will also show their appreciation by retweeting...
But perhaps even more importantly, you should reciprocate to your followers by
following them back in return, especially if they specifically request it from you.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
They definitely appreciate it when you follow them back...
They definitely don’t appreciate it when you don’t follow them back...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
And they definitely get sour if you later on decide to unfollow them!
Haha ok, the first one was a joke unfollow (I ended following Cassey back right
after she sent that tweet).
The second one was a mistake... I had never followed him in the first place, but he
had noticed that I wasn’t following him and thought that I did at one point.
In any case, the moral of the story is that unless you have a very strong and
compelling reason to unfollow somebody, you probably shouldn’t because that has
the potential to do more harm than good.
By the way, if you already follow me and I’m not following you, unfollow and then
follow me again - and I’ll follow you back automatically (another great feature to
take advantage of with TweetLater and SocialToo).
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Conclusion
Social Media Best Practices
As you should already be aware, Twitter is a tremendously powerful social media
platform that can help you build relationships and credibility in a short amount of
time - when done right.
By effectively implementing the relationship building strategies outlined in this
report, you will slowly but surely gain the recognition and respect from your
current and future followers.
In business, and in all aspects of life, people not only like to do business with, but
also interact and listen to those whom they know, like and trust.
When you’re using Twitter, be sure to keep this in mind, because you’re not just
building a list of followers, you also need to spend the time to foster these
relationships so that they will know you, like you and trust you.
Don’t just promote to your followers and send them links - follow them, talk to
them, interact with them and get to know them as people.
When it’s their birthdays, wish them a Happy Birthday... when it’s Christmas or
New Year’s... send them Holiday Greetings.
This is how you will earn the trust and respect of your followers, who will
consequently become your friends, and you can then leverage the relationship
you’ve built with them to invite them to visit your latest blog post, photo, video or
product promotion.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Managing Your Followers’ Tweets
Not to be confused with Twitter account management tools (which are discussed in
the Twitter Resources section), managing your followers’ tweets refers to the
actual communication that takes place between you and your followers.
As entrepreneurs and business owners, it may seem natural or “standard” in most
cases for many of us to hide behind our helpdesk or customer support teams.
We tend to let them take care of all the support tickets, the weird requests and
questions related to your products and services.
However, now more than ever, in the business of Internet Marketing and social
media, it is much more important for you to stand on your own two feet and
become the face of your own company.
And when you join an active social community like Twitter, you can no longer hide
behind the company’s walls as you once were able to do, because as soon as you
participate in social media, anyone who wants to get in touch with you are going to
be able to.
Don’t get me wrong - this isn’t a bad thing; in fact, I think it’s a very good thing
because now, you are more credible than ever and it proves to people that you’re
not hiding behind anything.
As you become more and more involved on Twitter, you’ll notice an increase
number of questions directed to you that you would normally refer to your
customer service team.
To maximize your reputation, it is essential that you do play the role of a customer
service representative and answer the questions, or at least give them a satisfactory
response on...
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1) Business inquiries
2) Niche-specific questions
3) Technological ponderings
4) Customer support issues
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
5) Consultation inquiries
6) Internal resources
7) Interview request
8) Team applications
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
9) Meet-up invitations
10) On-location trip visits
11) Client goals
12) Connection requests
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
But of course, not all interactions with your followers are going to be positive, so
it’s important for you to be aware of these kind of situations and attempt to rectify
the issues before they go completely out of hand.
Earlier, you saw a few instances of when my followers were upset over the following
status - well, here is an example of one of my responses with amicable intentions.
Well, this is an example of when a negative interaction with a follower has turned
positive, which is something you should always strive for in situations like this.
Unfortunately, not all of them will have similar results...
If an angry individual already has a certain mindset or opinion about something, it’s
almost impossible to convince them otherwise, or even have an intelligent
conversation about it given Twitter’s 140 character limits.
So in cases like this, the best you can really do is to attempt to respond to them in
as logical and fair a way that you possibly can.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
You’ll notice that even though you are trying to make peace out of the situation and
for it to come to a mutual understanding, it’s very easy for someone to quickly
point fingers at you and making personal attacks on you...
In many cases, a negative conversation like this is probably not worth continuing...
but for the sake of standing up for myself just a little bit, I didn’t even really have to
say much, because I had even social proof in my name to speak for itself.
Of course, our friend really wants the last word... :)
Whenever we run into a sour situation, like when we fail to turn a negative
conversation into a positive one, it’s usually best to just walk away and not make the
situation even more complicated.
In this case, I lost a follower, but as I justified it earlier in this report, those who
unfollow you are mostly people who have no interest in what you share or
understanding of the value you provide, so it’s a much more positive experience for
everyone to follow only those they want to, and be followed by those who want to
hear from you.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Expand Your Reach
When you’re choosing which followers to interact with, don’t limit yourself - think
outside the box and think big.
That’s because it’s easy for us to think in our niches and find like-minded people in
our area to connect with.
Well, you may be surprised (it surprised me too!) that Twitter has actually become
a very popular social media platform not just within our area, not even within the
United States, but all around the world!
This is the “world of Twitter” according to Google Insights...
So yes - think BIG - because there’s a big world of tweeps out there dying to know
what you’re doing!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Integration Outside Of Twitter.com
Even though we spend a lot of time and effort to create a user and Google-friendly
environment on Twitter, the traffic success of your website does not stop with the
on-page optimization of your Twitter account - you must continue to optimize your
intended website to integrate with Twitter.
With more and more ways to do this every day, there will never be a complete guide
on how you can maximize social media integration onto your websites because
what’s complete today will be incomplete by tomorrow.
That said, I’m still able to show you the tools and widgets I use on my own website
that have been proven to result in higher authority points because we’ve spent the
time to implement what Google looks for - encouragement of user interaction and
an overall positive user experience.
If you visit my blog, which is my main website that I’m driving traffic to with my
Twitter account, you’ll see this right when you land on the page.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Right away, we are establishing credibility with the photos because it shows Google
and our users that we’re not trying to hide behind anything, and transparency does
go a long way when it comes to your quality score.
The next big thing we see on here is a call-to-action to follow me on Twitter to
receive real-time updates, along with a Twitter feed widget that displays all of my
most recent tweets.
As we mentioned, Twitter integration for maximum quality points on Google is an
important element now if we want to have better rankings, so we’re definitely not
going to stop there.
On my actual blog page that contains my content posts, you’ll actually see that my
sidebars are full of different Twitter-related widgets and plugins, as well as other
social media integration components - all of which play a tremendous role in
getting my websites indexed quickly and ranked high.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
The data feeds... the instant photos... the 12 second videos... they’re all there on
the sidebar of my website, integrated into my blog because that’s what Google
wants to see.
And as social media develops and as more and more related widgets and plugins
become available, I definitely recommend that you continue to integrate them into
your websites to maximize the effectiveness of social media and to keep up with all
the latest trends.
By understanding the value of social media and what Google is looking for when it
comes to social marketing and interacting in a Web 2.0 world, your intimate
knowledge of the specific details Google wants is going to go a long way.
So now, it’s time to put your foot to the metal... optimize your Twitter with great
content and start telling the world what you’re doing!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Twitter Social Proof
In the beginning of this report, we talked about the power of using Twitter to build
buzz and gauge the interest of your audience.
As my audience, I want to thank you for being a part of my case study for this very
report - you’re the reason Twitter works, and why social proof is so effective.
Here’s proof that Twitter is a very reliable traffic source (data screenshot taken
from Feedjit.com).
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Also earlier, you read about how I recommended someone who accused me of not
bringing any value to anyone other than myself to do a Twitter search on my name.
This is what the Twitter search link I provided him displays...
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Here’s several more on the next page, just to show more social proof (and to get
more of my awesome followers more exposure in this report as well :)
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Your Next Move...
Please spend a moment to submit your questions, feedback or testimonial by
leaving a comment on my blog post about this report!
You will receive instant additional exposure by being featured not only on my blog,
your testimonial will also be featured whenever I promote it!
And of course, tweets are always welcomed as well :)
Click Here To Comment Now!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Twitter Resources
Ever since the popularity of Twitter exploded, hundreds of downloadable and webbased
clients, tools, scripts and resources have surfaced to make every tweep’s life
much easier.
Because the ever-growing number of Twitter resources is expanding by the dozens
literally on a daily basis, we’ve decided to direct you to a central page on our
website to allow you to read our reviews before deciding whether or not you’d like
to use these resources.
Now, her name should be pretty familiar to you by now since she has been
mentioned so many times and featured in so many examples in this report, but the
Twitter resources page is being put together and consistently updated by Cassey
Lim, whom you should definitely follow at http://www.Twitter.com/casseylim.
After you have followed Cassey, please feel free to proceed to our Twitter
Resources page at http://www.SimonLeung.com/twitter-resources
Enjoy This Report? Great News!
You Have Free Master Distribution Rights :)
Feel Free To Pass This Report Along To A Friend!
Click Here To Follow Me On Twitter!
Click Here For More Ways To Connect In Social Media!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
About The Author
Simon Leung, known all across the Internet Marketing industry as the Google
Insider, is one of the world's leading experts in Google Marketing and Internet
Marketing.
In April of 2002, back when very few people have even heard about Google.com,
Simon became one of the very first individuals to join the Google AdWords team.
For several months, he was one of the highest performers in his role as an
AdWords Representative, also known as an Editorial Specialist, manually going
through thousands upon thousands of ads during any given week, which gave him
the opportunity to ramp up on the Google AdWords product at a very early stage in
his career.
After mastering the basic skills of Google AdWords, Simon sought his next
challenge as an AdWords Email Coordinator, where he once again became one of
the highest performers on his team, cranking through an average of over 100
customer emails on a daily basis.
In addition, Simon even managed customer support over the phone and in the
Chinese language, even though the official Phone and International Teams had not
yet been established at that time.
Finally, in May of 2003, Simon found his niche. For several months, Simon had
been very interested in optimizing clients’ Google AdWords accounts and often
pro-actively sent optimization suggestions over email and phone. At last, an official
Optimization Specialist position rolled out, and there was an opportunity to
transition into this position full-time.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
However, at the time, there was no Optimization Team. There wasn’t even any
training or real, tested strategies that had been proven to work. As a matter of fact,
Simon was only working on optimizations with one other colleague, who was
someone who had joined the AdWords Team a few months after him.
Despite the challenges, Simon worked hard not only to optimize accounts and
support clients, but also became instrumental in the testing and developing of the
very strategies that are proven to work today. In addition to external client support,
Simon also wrote most of the optimization training materials for new AdWords and
Optimization Team members, many of which are still being used internally at
Google to this day.
Since then, in his position with Google, Simon became not only (and again) one of
the highest performing members of the team, he also became a leading contributor,
trainer, mentor and quality reviewer for all his colleagues. He founded most of the
projects that have been valuable to both his clients as well as his team, and he
became the number one go-to person on the team with optimization quality and
strategy questions.
As an Optimization Specialist, Simon was a tremendous resource internally and
externally, working with hundreds of advertisers with all types of problems and
successfully helping them achieve their advertising goals. Having improved the
performances of thousands of accounts, many of which were new campaigns
created from scratch, Simon tested and developed countless strategies with his
team and knew from the inside what techniques produced results.
In August of 2006, Simon felt that he had exhausted his learning during his
employment at Google, and made the decision to resign from the world’s best
search engine in search of his next challenge.
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung
Within just two weeks into his transition into a full-time Internet Marketer, Simon
had already become a:
•" Recognized expert among the top Internet Marketing gurus
•" Platform speaker at major Internet Marketing seminars
•" Contributor in major product launches by big name speakers
•" Special guest on high profile teleseminar calls
•" JV partner in several new and upcoming projects
•" Creator of several more ground-breaking products of his own
" And obviously, Simon has only begun to scratch the surface...
There are a ton of Google AdWords advertisers out there who are frustrated with
their advertising efforts, and many more who could benefit from services all types
and at all levels. Simon has now dedicated himself to helping such advertisers in a
role and with an angle that he could not have possibly been able to do during his
Google employment.
Today, Simon is a full-time Internet Marketer and Google Marketing consultant,
author, speaker, coach and mentor. He is also the author of several ebooks and
audio products, with many more similar products on the way. Simon is often an
expert guest and speaker at some of the highest profile Internet Marketing
Seminars in the industry.
Click Here To Follow Me On Twitter!
Click Here For More Ways To Connect In Social Media!
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Simon Leung • Follow Me On Twitter: www.Twitter.com/simonleung

Twitterhints.com

Twitter Marketing TwitterHints.com
1 | P a g e
Twitter Marketing
Twitter-The Next Revolution in On-Line and Mobile
Communication
By: Walter M Prorok Jr
&
Edited By: Chris Vendilli
Prorock Productions 2008
All Rights Reserved
Twitter Marketing TwitterHints.com
2 | P a g e
Table of Contents:
Introduction to Twitter………………………………………………………………………4
How Can Twitter Work for You………………………………………………………….…4
Biography………………………………………………………………………………….…6
Let’s Get Up to Speed……………………………………………………………...7
Purpose of This Book………………………………………………………………………7
Looking For the Next Best Thing………………………………………………………….7
So What’s Next…………………………………………………………………......8
Who Started Twitter? …………………………………………………………………...….9
Marketing on Twitter…………………………………………………………………...…..11
What’s the Point?.......................................................................................................12
Getting Familiar with Twitter……………………………………………………………....13
Basic Settings for Your Profile…………………………………………………………….14
Direct Messages…………………………………………………………………………....16
Tweet Tweet…………………………………………………………………………………17
Moving Right Along…………………………………………………………………….......19
Password……………………………………………………………...………....….19
Cell Phone…………………………………………………………...………...…....19
Twhirl….………………………………………………………………………...…...20
Instant Message……………………………………………………………………..21
Notices………………………………………………………………………………………..21
Adding a Photo………………………………………………………………………………22
Design………………………………………………………………………………………...23
Twitter Marketing TwitterHints.com
3 | P a g e
How to Integrate Other Applications……………………………………………………....24
Let’s Begin With Twitpic…………………………………………………………….25
Facebook……………………………………………………………………………..26
Myspace……………………………………………………………………………....27
TinyTwitter…………………………………………………………………………....27
Twit Bots………………………………………………………………………………………28
Word Press Blog……………………………………………………………………………..28
We Start to Come Full Circle…………………………………………………………….....29
Now We Get to the Section on Spamming………………………………………….….....29
Conclusion…………………………………………………………………………………....30
Thank You……………………………………………………………………………...……..31
Twitter Marketing TwitterHints.com
4 | P a g e
Introduction
www.Twitter.com
Twitter is new and innovative online mini blog page that integrates not only your
computer, but you cell phone, IM (instant message), and other online communities
(Facebook, Myspace, ect…).
The way it works is by first signing up and creating a profile. It’s nothing fancy.
You create a profile name, up load a picture, and (if you want) set your cell phone to
connect with Twitter.
Then after that you set up a small profile. You follow other people and have your
own following. A Following is just a fancy word for friends. What happens next is that
you can send and receive “Tweets”, small messages 140 characters in length.
It works great for people on the go who want to stay connected to their online
community. Since it works in real time a small piece of information can be broadcasted
in seconds. The earthquake disaster in China May of 2008 was “Tweeted” around the
community even before CNN knew what happened. It’s that fast.
So How Can Twitter Work For You?
Twitter can work for anyone who is interested in keeping updated on new trends
whether it is work, school, or just for entertainment. Think about it, when a new
restaurant, movie, or YouTube video comes out where do you hear about? Your friends
and family?
I know myself personally I always hear of new bands before they ever break from
buddies of mine. So think about all the great new things you could learn or be a part of
with a large community like Twitter right at your fingertips.
Beyond that Twitter has the ability to have basic updates that are timely. This is
very effective to people who need to know what you are doing at that moment.
Twitter Marketing TwitterHints.com
5 | P a g e
At work it would be nice to let other people know if you are running late for a
meeting, right?
For the college kid you can let people know where the party is at or if it has
changed location.
At home you could even go as far as letting the family know that dinner will be at
6:30 p.m. instead of 6:00 p.m. as usual. Very convenient.
Learn new things about people that you would other wise not have the time to do.
Update your website and let everyone know about it the minute you are done.
Heck, tweet your message so you can go see what you did two weeks ago, in
case you forgot.
The great thing about Twitter is that is works in “Real Time”. When you send a
Tweet it is instantly posted on the message board. If you have your cell phone
connected with Twitter you can also receive Tweets through Text Message.
We all live by crazy schedules and it is hard to keep in touch with people we care
about. And in this day and age everybody and their mother are on the internet. So be
the first to take advantage of what Twitter has to offer.
Twittter can not only bridge the gap between people, but it can also bring together
other online communities. While bringing together these other online assets you can
make marketing on the internet simpler for yourself.
I will show you how to incorporate other online communities while making your life a
whole lot easier by Marketing on Twitter. Also I will talk about setting up automated
messages that will hit a larger audience bringing you more business.
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Bio- (Don’t Worry I will try to keep it short and sweet)
Let me first start by introducing myself as a person who likes to try new things
and find adventure. I work 40 hours a week just like everyone else. I have to two jobs
in fact. One is a part-time furniture salesman and the other is as a guitar instructor.
How did I get here? Don’t ask.
I lived in Boston for two years while I attended Berklee College of Music. Boston
was a great change for me as a young person. I grew up in the suburbs of Pittsburgh,
Pa and let me tell you something nothing really exciting happens in the “Burbs”. But
living in the city I was exposed to a lot of different people and personalities in a short
time.
This helped me a lot later on in life. We all meet new people. Learning how to
identify with a new person can be the difference between a friend or an enemy. So
being able to associate with different types of people was a real bonus for me. With that
I learned about the great benefit of networking. That was a life long skill that I acquired
and will continue to use.
Some of my fun filled activates are recording music in my home studio, playing
shows with my band, fishing, reading, and just relaxing. I now live in the city of
Pittsburgh in a borough called Shadyside. If you have ever been to Boston it is very
much like that, without all of the colleges everywhere. I grew up around a lot of nature
as a kid. I always have to get outside or away from the city to fulfill that need of being
one with nature. (Damn Hippie!)
I have a lot of free time at my job which gives me the opportunity to surf the
internet and check out new sites while staying up on current events. Twitter was just
one of those things that I came by one day on Facebook (an online community that now
anyone can join). A good friend of mine included the website and a short description
about Twitter on his profile one day so I decided to check it out for myself.
What happened after that was the creation of the E book that you are now
reading. So from one experience I had on the internet spawned a new chapter in my
life.
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Let’s Get Up to Speed
A year after graduating college I found myself looking in every direction except
for the one that matter the most, forward.
After much consideration, blood, sweet, and many tears on trying to find a “real”
job I decided that the only way I would be doing justice to myself and my talents was to
write this book. I have always wanted to do something creative with my time i.e. music,
but have come to the realization that I can do what I love on the side, but always take
care of business first.
I hope the information in this book will help you see that the internet and its many
wonders, when used correctly, can open up doors that would otherwise seem tightly
locked. Shall we continue?
The Purpose of This Book
I’m not going to educate you on a get rich scheme (although that would be great).
I believe that if you give a man a fish he won’t go hungry for a day, but if you show him
how to fish he will be able to feed himself for a lifetime. I want to share with you this
valuable information that can help you and your business take the next step.
From my experiences over the past few years, I have gained a keen
perspective of things. I share this with you in hopes that it will spark some new and
creative ideas for you, as it has for me. Not everybody has to be a computer wiz now-adays
to really grab a hold of some of these concepts. They will be presented in the
most simple and effective way I know how to write them.
Looking for the Next Best Thing
For years I have been exploring the web looking for new and innovative ways to
keep in touch with my family and friends. At first email was the most effective way to
communicate with people over the internet.
Next there was IM or instant message. The downfall of this program is that a
person has to know the other person before they can communicate. Which is lame and
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not a great way to meet “New People”. It was basically the first wave of a text
messaging that we now use on our cell phones, expect IM you need a computer.
One of the biggest waves to ever hit the shores of the internet was MySpace.
People would rave about this website. Yet in recent times many crowds are getting
bored with it. I’m sure many of you reading this book have a MySpace page. It has
features that, if use effectively can prove to be a powerful tool for marketing. Who was
the most popular person on MySpace, Tila Tequila? Now she is on magazines and
televisions show because she could market to vast amount of different people, mostly
dudes.
You mass communicate within MySpace by using the bulletin board. This
USED to be a great way to get information out, until everyone started using it that is.
The more friends you have, the more bulletins are going to be posted on your board.
Within 20 minutes, your post is likely to be at the bottom of the board, or worse yet, not
there at all! Oh well ..
Facebook was another great application that allowed me to become part of an
online community. I joined when I was in college. Back then college and high school
students were the only people who were privileged enough to get a piece of that pie.
Recently though Facebook has opened its doors to everyone. So, if you haven’t
yet joined, now would be a great time to do so. Anthony Kiedes (Red Hot Chili Peppers
lead singer) has joined and his popularity has gone though the roof. Just joking
Anthony, we always liked you.
I always liked Facebook, because it was really easy to post a show that we were
playing by sending out a mass message. People would hear about us in college and
join our Facebook group. When the time came to perform we would send out one to
three messages in a week and the house would be packed when we finally would
perform.
I still use it to this day to promote for shows.
So What’s Next?
Not everyone has the time to sit down and create a profile with all of its bells and
whistles on MySpace especially if you are a driving businessman or woman who uses
the internet to further their careers.
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So the next question is “How can a small business or large corporation pull in
new customers from the internet without spamming people?”
The answer simple enough…Twitter. Using Twitter is like being in the center of a
large room or auditorium and screaming out one announcement and getting everyone’s
attention at once. Your voice on the internet can be that big if you want it to. It’s about
creating that buzz you want people to respond to.
I got very excited when I realized that people I never met before could follow me.
The purpose of a follower is basically having someone become your friend, except they
call it Following. When they follow you the other person will get “Tweets” or a short
message 140 characters in length. And vice versa, you will receive these tweets on
your message board from others.
You can set up your phone to receive tweets from people that you want to hear
from. It goes directly to your text message box, trust me it very convenient. A friend of
mine set me a Tweet and a picture from Philadelphia of him standing next to the Rocky
Balboa statue. I’m sure he would have put up on his MySpace page later, but the point
is I got that message in real time.
He took the picture+ put it on Twitter = AWESOME (I love the Rocky Movies).
Now a person on Twitter can post one “Tweet” on their profile and have an
unlimited number of people look at it. So let’s say there is a “One Time Offer” on your
website. By putting up a Tweet on your profile and including your website, you have
others pass along your message to their community. This makes the possibilities
endless!
More about this later in the Marketing Section
Who Started Twitter?
Evan Williams was born March 31, 1972 in Nebraska. He is an American entrepreneur
who has founded several other Internet companies including:
Pyra Labs- It was one of the first applications for project management software.
Blogging- Is an online tool that many people use today for personal and business
practices.
Twitter- The mini version of blogging which is used for real time updates.
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Evan Williams is the reason why we have blogging today.
A blog is essentially a webpage that is maintained by an individual. What that
individual does is post “Blogs” or daily logs on that webpage about anything: sports,
news, personal interest, whatever it doesn’t really matter what the subject is about.
Then other people can read these Blogs or add their own comments to the thread.
Despite internal conflicts Pyra Labs was acquired by Google on February 17,
2003. Williams left Google in October 2004 to co-found Odeo, a pod casting company.
In late 2006, Williams co-founded Obvious Corp with Biz Stone and other former Odeo
employees. Obvious has acquired all previous properties of Odeo, Inc., including Odeo
and Twitter.
Obvious Corp. spun out Twitter into a separate company in April 2007. Sonic
Mountain acquired Odeo in May 2007.PC Magazine named Evan Williams, Paul
Bausch and Hourihan, the Blogger team as People of the Year in 2004.
http://blog.obvious.com/2007/04/twitter-inc.html
Here is a direct quote from the man himself.
“When we started Obvious in October of last year, we had a good feeling about Twitter.
However, it had been launched publicly three months before and was only growing
slowly. I wouldn't have guessed that by March it would be consuming all our resources
(our weekends, our servers...).”
“As I've mentioned before, the plan for Obvious is to build a series of products, which
hopefully gain from being part of the greater whole. I also said, "When justified by
growth, resource needs, and desire of the team, we will spin off growing properties to
form their own entities...."
Every idea that anyone has ever had and turned it into something great did it
because they believed in it. Just one thought can spawn the beginning of something
great, if you’re willing to put in the time and effort.
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Somebody once told me that, “Nothing goes comes easy. You have to see it
through before it becomes something great.”
Work does not seem to be something we value anymore in this day and age. But
think about something you have done recently or in the past couple of months. Do you
remember how excited it made you?
It’s called Inspiration. Now I know that sounds crazy but it does happen to
people. Once you do get inspired about something you start to feed off of that positive
energy and you want to do more.
Evan Williams came from Nebraska. Just a small town boy with big time ideas,
that he put those ideas to work and built a great successful company with them.
Marketing on Twitter
Running a successful business doesn’t have to be as hard as most people
make it out to be. By working "smarter" instead of "harder" you will guarantee your
success in the future. By starting today and applying information you might already
know and learning new tricks along the way, you will definitely put yourself and your
business on the cutting edge of competition.
Updating your Twitter messages is like giving your guests the menu before they
go into the restaurant. Once in awhile give them a special, or a good reason why they
want to return to your site. Again in a world of advertising, be tasteful in the way you
present a message. Nobody likes being bombarded with information all the time, that’s
why they have a TV.
The best way to keep on track is have your website on you profile. If not your
website then add a blog that you can update weekly or daily with fresh information or
pictures for your potential customer to view and read about. This will not only gain a
person's trust but also make them feel good about spending their time on your site..
When you involve your customer they are more likely to come back because they
trust you. Once you have gained a person’s trust remember to respect it. I would never
want to be tricked into anything. It has happened before and it is a terrible feeling when
you do get duped. Be sure that sincerity is one of your best qualities when sending out
a tweet for your business.
.Adding a video to your webpage can really help people put a face to the name.
Even if you are not the most camera friendly person a short video 30 seconds to a
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minute can really push your website. Introduce yourself, explain your website, and
remember to plug the site www.whatever.com (this is a real website about vacations).
Think of it as a short commercial. Inform the potential customer about a free
membership or a discount to customers who sign up. It does matter whatever you
choose to add is up to you.
This can all be added to you webpage and then marketed on Twitter. From Twit
later you can send a message everyday to Twitter at a certain time with your website’s
information and a small message, “Tweet”. Now you have a sense of what is going
here, or should I stop? It’s basically free advertising.
The process is already happening. If you don’t try this angle somebody else will.
So why not be the first inline? The more you get the word out about what you have to
offer the more people will respond. Even if they don’t join your site they could potential
tell a friend who would be better suited for your services.
What’s the Point?
Now the whole reason we are marketing on Twitter is get people to your site. So
once they get there make it worth their wild. The sum of the parts is never greater than
the whole. What I mean is that everything should have a balance. If all you do is
market, market, market that’s great, but you want to make money so be sure to put the
same amount of care into everything you do. Remember what you are trying to
accomplish is getting more traffic to your site. So you can make more sales.
Since Twitter has not been around for that long you will be a pioneer on a new
frontier. Charting out new territory and be patient, give it time to grow (Rome wasn’t
built in a day). This is a great time to get involved because it is a new market. I don’t
want to call it a fad, because fads come and go.
Longevity should be your main concern. Keep in mind things are constantly
changing and if you can change with it you will be better off and more successful. Once
you start believing that there are only positive possibilities the rest will take care of itself.
Even before you launch a new site why not create a buzz in the online
community. Get people to talk about your site on Twitter as if it is the next big thing.
This can really help get some excitement behind your launch.
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Here is an example of what I mean. I Twitted this message and look at the guy
right below me. He has nothing positive to say about the moment. Don’t be like
panache (whoever he may be); keep you chin up, stay positive, and move forward. You
are in control.
Getting Familiar with Twitter
Before you can use Twitter you have sign up for an account just like everybody
else. Don’t worry its free and they won’t ask you for a note from your second grade
teacher to join.
1. You first want to click on to the webpage: www.twitter.com
2. Then click the button on the center bottom part of
the page.
3. After that fill in the appropriate information:
User Name:
Password:
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Email:
Humanness Box:(You will have to type in a set of numbers.)
Lastly you can click the box if you want monthly emails sent to your
account about updates for the site.
Basic Settings for Your Profile
After you have set up your Twitter account there are some cool things you can do to it
make it personalized and more convenient.
Also you can find people in your city or other cities by clicking the Find &
Follow Tab. Type in the box a city or state and it will bring up people from that area.
Then all there really is to do is start clicking away at the Follow button on those you wish
to stay in contact with." NOTE: You can only follow about 50 to 100 people per day at
most. Otherwise, Twitter will delete your account. Play it safe and keep the number of
people you add that you are following to under 50 per day."
On the top right hand side of the page there are a couple tabs you can click on.
Point and click on the Settings tabs and a new window will pop up. There are a couple
of different options to choice from as I have included these options in this picture.
The first page that automatically shows up will be your account page. From
here you can enter your real name or a nickname, change your user name, set the time
zone, include a URL, enter a short line about your bio, enter your location, and pick a
language.
From here you can enter your real name, a nick name, or something you use to
identify yourself on other online pages. I just like to use my real name (I got nothing to
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hide). Next you can change your username if you want to something else. It’s just an
option and Twitter will make sure that name you choose is available.
You can change your email address. It is for the people who choose to have
emails sent to an account of their choice.
Underneath that is a time zone option. This something you want to set because
it allows other users to know when your most recent tweet was initialized.
The URL feature is something that I find very interesting to use. With this setting
you can type in a URL or Uniform Resource Locator, it basically means a web page
address which is found on the top part of your screen. Find the address you what to
use and copy it.
Once you are done with that simply go to the box that you put the copy of your URL
into: it will look like this.
1. Left click into the box.
2. Then right click and hit copy.
After you are done doing that the next two boxes are a cinch. The bio box is a
one liner that will be shown on your profile when someone clicks on you. Here you can
put whatever you want.
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For example: Twitter Marketing by Walter Prorok for more information click my web
page. Or you can keep it blank it’s totally up to you.
The last two things to do on this page are to click the privacy box which, when
clicked will only let people who you want to Directly Contact you be allowed only if you
want them to. Also if you follow someone when this feature is used they have to agree
to let you follow them. It just a privacy issue.
Last, but not least, is the Save button. All your hard work will be lost if you don’t
click the save button. But don’t worry if you don’t. Just repeat the steps above and you
will be fine.
Direct Messages
www.tweetlater.com
A direct message is pretty straight forward. You type the message and send it to
the person of your choice.
But what if you could send an Automatic Message every time someone follows
you? It is possible, with Tweetlater. The user can set up Tweets to happen later on the
day, week, or month. It also has the capability to send a direct message to anyone who
follows you. With this you can include your business’s website and other information to
them.
From a marketing standpoint, what could be better then having people you never
met before checkout your site without you even knowing about it. Its hands off and
simple. It’s just another great way to contact potential customers without really doing
that much work. I like the sound of that.
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Tweet Tweet
I have mentioned earlier about the “Tweets”. They are not the only way to
communicate with people on Twitter. Another great message feature is the Direct
Message. With a direct message you can set it up to contact a person when they follow
you. It will be an automated thing that you can set one time and forget or change
depending solely on you
When you set up your account with Tweetlater you have to jump through a small
hoop. The website gives you directions to set up the device. Here’s what it looks like.
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In your Notices page in your profile with Twitter click the box that is highlighted in
red.
After you have done this in Twitter you are going to open your email page that
you have associated with Twitter and find your Preferences button, click it.
Next find the Auto-Forward category and click that.
What should come up next is a page that looks similar to this.
From here click Yes to enable email forwarding from this email address.
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Last thing to do is type: twitterfollow@tweetlater.com in the
forwarding email address box.
Hit the update box.
Once that is all set up you want to add a message that will be placed in the direct
message box of a person who wants to follow you.
Click on My Twitter Accounts and if you have not already done this add one of
your Twitter accounts, but I remember having to enter that information when you first
sign up. When you do add a Twitter account there is an option to send a direct
message to new followers. Click that option and type in your desired text.
Now you will be able to change your outgoing messages sent to those who
follow you by clicking Manage Tweets. You are also able to post Tweets that appear in
your profile at a specific date and time. Hence the name of the site - TweetLater.com.
To access this feature, select "Manage Tweets" and then "New Tweet". After typing
your message, select the day and time that you want the message to post to your
account.
Moving Right Along
Password
The next customization you can do is changing your password when ever you
want. (Customization, now that’s a fancy word). There is only one thing to do on this,
so try not to screw it up. Just joking.
1. Type your new password: xxxxxxx
2. Then re-type it: xxxxxxx
3. Click the Change Box and your all set.
Devices (This where it starts to get convenient)
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Cell Phone
Twitter really shines when you are away from your computer. By setting up
your mobile phone as instructed by Twitter, you can get tweets sent directly to your cell
phone and you can send tweets through your cell phone as well.
1. Click the box that says you agree with the standard text message fee
that you phone carries and click Save.
2. Next you will have to send a small text message to a given number that
Twitter will supply you with.
3. Done
At any time you want to stop having text messages sent to your phone all you
have to do is send the word “OFF” to the replier.
One last option you can use is the Sleep option. With this option you can choose
when you want Twitter to stop sending you messages. I picked the hours between 12
a.m. and 8 a.m. You can choose whatever hours are best for you. I just liked those
ones.
IMPORTANT
Remember that you will be charged for a text message every time you send or
receive a text. Most cell phone companies offer unlimited texting with their plans so
make sure if you are sending a bunch of text messages on Twitter that you won’t be
charge a ridiculous amount for this feature.
Twhirl
http://www.twhirl.org/
This a great application for those who want Twitter up all the time, except they
don’t want a web explorer constantly in their face. It is great application which functions
on your desktop and anytime someone “Tweets” you will be the first to know.
Click the web page above or type it into your web browser. It is a very simple
download. Once it has downloaded onto your computer just add your Twitter
Username, hit add, and then type in your password. After that is done it will be up and
running.
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Twhirl is a third-party bot that was designed by someone who was not involved
in the Twitter creation. A third party bot is any creation that is associated with a
primary party. With this freedom you can create great side applications that work well.
Twhirl is just one of those bots. And there are more.
Another great thing is that it will be running but out of sight. On the bottom right side of
your PC, in your system tray,Twhirl will sit there and run until you turn it off. Whenever
someone tweets a small bell sound will alarm you of the tweet and show you a small
balloon of what they said. Pretty cool huh? You can turn off the bell sound if you want.
Instant Message
If you prefer instant message this option is for you. The only three IM’s that
Twitter carries right now are:
GTalk
LiveJournal
Jabber
What to do is type in your username and hit save. After that you will be all set up.So if
you don’t subscribe to any of those three it’s not the end of the world.
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Notices
Notices are just little reminders from Twitter. You can choose from a couple of
different options which I will go over with you. Most of them are self explanatory so I will
try to make this short and painless.
The Auto Nudge will send a message to your cell phone or IM if you have been
idle for more then 24 hours. I did not click this box because if I don’t have anything to
say I would rather not be bothered. It’s a good option again if you are launching a new
site and have 1000 other things on your mind and forget to send a message.
Replies will give you the option to view only your followers, people you are
following, or everyone. I chose all replies because you never what could pop up in
your favor.
The next three options are all email based. Every time you get a New Follower,
a Direct Text this notice will send an email to your chosen email account. The Email
Newsletter will send you an email update on new things that are happening with Twitter.
This one I would recommend checking because Twitter is growing and changing
very fast. Since it is still in the infant to toddler stage there will be a lot to come which
will be very exciting to see.
Be sure to always Save your updates. Twitter will not do this for you.
Adding a Photo
Adding a photo will personalize your profile even more. It will put a face to your
name. This will help other people recognize you when you send out Tweets. It does
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not necessarily have to be a picture of you. Some people like to use a cartoon
character or symbol for their profile, but whatever you choose will be fine. Here’s how
to do it.
Click the Browse button and a window will pop up. From here look in you photo
folder and pick the one that you want.
From personal experience with Twitter choose a photo that will highlight your face. I
would not recommend a photo that includes your body as you can see above.
I actually had to crop (size down) this photo to make it fit. And even then I could have
gone a little bit further too really show off my beautiful face.
The Delete current will just get rid of your current photo. Again don’t forget to
Save your photo.
Here is a lesson I learned in life. I spent two days writing a paper for school. It
was a masterpiece. I mean I could tell it was grade A material, what happened? My
computer crashed and I lost it. All I had to do was save it to a jump drive or email it to
myself. And all of my pain and suffering could have been avoided.
In fact I just saved what I wrote. Make a habit of it.
Design
Twitter gives the option to change your background and create a custom one if
you choose. Again a lot these options are for you to decide how you want your profile
to look. I wish someone would have written an E Book on how to change the
background on my MySpace page. I literally sat in front of my computer for over two
hours trying to figure out how the hell to do it. Of course I figured it out but man what a
waste of time.
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To create a different background there are one of two ways. Stay with default
that comes with Twitter or choose a more unique path.
1. Click- Use my custom style below- button
2. Background Image- Click and the Browse button and choose a background you
want, (remember you already need a background picked out and saved to your
computer. Twitter will not supply you with additional backgrounds) and simply
click on it and you’re done.
3. Tile- This means that the image you picked will appear as a series of tiles rather
then one solid picture. Commonly if you have a small photo the tile option is
better suited for this.
4. Save
The other options that appear are color options. I don’t like to get too fancy with
all that stuff because sometimes simplicity is the best thing, but if you want, play around
with the different codes. What this does is change the background for the text that will
appear on your message board and the color of your text as it shows up.
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You can always view your design and background before you save it. I would
recommend doing this to make sure that you have exactly what you want.
How to Integrate Other Applications
Alright we have finally graduated to integrating other applications. At this point
you might be asking yourself what the hell is this all about. Now is where the fun starts
to begin. By integrating other devices outside of Twitter you can start to really show
how smart you are to other people. Trust me.
For those of you still with me let’s get started.
What I am going to talk about now is how to start getting people you might
already know into a bigger pond. This is a good thing. Like I said in my biography I
love to fish and I am not going to categorize people as fish but try and follow me.
The more people you have to drawl from the better chance you have at making
more money. How do you make more money? By getting more people to your website
without spamming them or giving your potential customers a hard time will ensure more
success in the future. This could be a hard first lesson to learn the hard way
Other than that I hope you have a reason to be gathering people you can market
to, i.e. an internet business or some other form of capitalism. If not it’s simply a good
way to attract people even if it’s for your own personal amusement.
Let’s Begin With Twitpic
Twitter has many possibilities that not many people know about. Did you know
that you can set Twitter up on your Facebook account? Your MySpace profile will also
carry Twitter. The reason this can happen is because people just like you and me
created small programs that support these outside applications. The one that I really
like is “Twitpic”.
A Twitpic is any picture you take with your phone and upload to your Twitter
profile. If you don’t own a Smart Phone like me it’s okay. By logging onto
www.twitpic.com you can sign up and add your profile from Twitter.
Just sign in with your Twitter username and password and start to upload photos.
It’s that easy. From there you can include them in a Tweet for everyone else to see.
Even if you don’t have a smart phone Twitpic will allow you to upload photos to Twitter
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by setting up your existing phone under Twitpic. All you have to do is save the
address to your phone as an email. It’s that simple.
Let me show you an example:
I had to erase two of the four numbers just for personal security reasons.
1. Save your own personal address to your phone in the email of your phone.
2. When you have a picture to upload send it as if you would send the picture to a
friend.
3. You can also type in some text in the given field so the picture will have more
meaning.
From a business standpoint it would be very effective to upload some pictures of
your products, just as an example for others to view, while you include your business’s
name and email with it. You could basically give a virtual tour to someone who lives in
Japan just by uploading a couple of photos.
Another great thing to do is save your pictures to Twipic. Then you can type the
URL in your profile under WEB. In a matter of speaking you can advertise to people all
over the world and not spend one dime on it. I know it sounds kind of cheesy but if you
don’t have a lot of money and you are starting your own business I would take full
advantage of every resource that is out there.
Facebook
http://apps.facebook.com/twitter/
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Here is the website for setting up Twitter to work with your Facebook page. The
great thing about setting up other applications that work with Twitter is once you have
sent out a Tweet from your Twitter account, Facebook account, cell phone, IM, or
Myspace account they all link together. Essential when you update a Tweet from any of
these programs it will automatically send the message to the other web pages that are
connected with Twitter. Isn’t that handy?
With Facebook the application will only show others what you have most recently
tweeted. You can then click on the message to view other tweets that person has
listed.
Also with Facebook there are a lot of different things that you can add to your
page. For example a fun wall, or check out who owns me, or whatever. These are
added things that were built by Facebook. The Twitter application on your Facebook
page was build by someone not associated with Facebook. It creates a bridge like no
other. While it sits comfortably on profile page it takes up little space. I like that feature.
Myspace
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=3799
06646
Same goes for Myspace. By clicking on the website above you will be able to set
your Twitter account to talk with Myspace. Once these applications are up and running
its like being in four places at once and you don’t even need to be in front of your
computer once there are operating on their own to update them. By Tweeting from your
phone anyone that visits these sites will be able to see what you are up to. Now you
can tell your friends that you are very important person in cyberspace. You have people
who have people.
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Tiny Twitter
http://www.tinytwitter.com
Tinytwitter is used by Smart phones, PDA’s, ect. This application is very cool. If
you have this application you can check Twitter on your phone as if you were sitting in
front of your computer. I wish I had a picture for you see but I don’t have a smart phone
to photograph, boo_.
It looks and acts just like Twitter does but now it sits in the palm of your hand.
Pictures and the tweets from other people will be there and if you are hooked up to the
internet (which you have to do to use this application) you can look at Twitpics that
people have posted and websites if they include them in their message.
A lot of the small things are starting to repeat. You get the software, install it, and
set up your user name and password. Once you are done with that start to experiment
with it and figure it out.
Twits Bots
http://blog.stevepoland.com/how-to-create-a-twitter-bot/
New applications for Twitter are being developed from outside sources. The
applications that I have talked about earlier Twirl, Tweet, and Tiny Twitter were all
created from people like you and I. Above is a site that walks you through the process
of creating a bot and bringing it to life.
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Personally I’m the type of person that would have the idea of a new application
but not the technical background to put it together. For those of you who are inclined to
do so please dive right in, but I would need a crash course before I tried to create one.
Word Press Blog
http://wordpress.com/
This website is a legit word press blog website. There are many that work just
the same so feel free to choose anyone you like. This one was just first one on a
Google search.
Evan Williams created blogging. He also created Twitter.
What can we learn from this?
A: You have to be from Nebraska to be successful
B: Success is given to random people
C: Hard work and dedication to your craft will guide the way
D: All of the above
The correct answer is C.
A word press blog is a great way to keep your community updated on new and
exciting things that are going on in your life and the life of your company/business.
From news letters to educating people on technical difficulties like (the site was down
last night because of server crash). It really depends on what you want to do with it.
If you want to keep updated videos of new products or how too’s. This is a great
way to keep current with new trends as well. If you have a website you want to keep a
blog so people can also message you and leave comments. Of course you want all
positive feedback but once in awhile a negative comment might be the thing that keeps
you on your toes or fix problems that your site might be having.
After you have established your blog and set it up. You be able to incorporate
the blog into your site. Some people will over look a blog believing that it is something
they can do without, but trust me I would not shut this avenue out without much
consideration. All of these tools are here to help. When used wisely they can unlock a
lot of doors.
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We Start to Come Full Circle
Now that these are functional I want to reiterate that Tweets are in real time. And
with the Myspace application (called Tweet) people can see what you have been up to
or promoting because it keeps a record of all of your updates (the picture on the right).
Like I have already said when I want my community of friends to know of an up
coming show (musical performance) all I have to do now it type in the information from
Twitter and my audience just quadrupled in size. Just image what you can do with this
new and exciting technology. Sometimes all it takes in a little imagination and a little bit
of work then you are fully automated.
Now We Get to the Section on Spamming
Spamming is the abuse of electronic messaging systems to indiscriminately send
unsolicited bulk messages.
Nobody likes spamming its annoying. So where do you draw the line between
Marketing, Advertising, and Spam. The obvious response is to be tasteful with what
you choose to show the public. How you inform others without breaking down their door
is the different between a potential customer and a person who will talk poorly about
your site.
The adult industry loves to spam. On MySpace you will receive a request from a
friend, but when you click the site its nothing but, “Check out my web cam, ha ha”.
It crosses over the line that you are trying build with a customer. Trust. The
internet can be a sleazy place so don’t add to the disharmony that is already out there.
I would also recommend doing different things if you direct message or the Twit later
feature. Change it up and be creative. That good karma will come back to you.
Because if you don’t you can be flagged and kicked off Twitter.
Conclusion
The world just keeps getting smaller and smaller. So why fight it. A global
society sounds crazy to most people, but it is happening right now on the internet. For
those who want to be a part of it a good idea is to do your homework and try different
things that will help become a leader instead of a follower in today’s internet market.
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Marketing is a valuable tool that anyone can learn. Fine tuning that information
separates the pros for the ones that go. Go away. Learn as much as you need and find
out what works best for you and your business. If something is not panning out then try
a different angle. Remember to adapt to the environment that you are seeking.
There is always someone out there that has the information you desire. So
remember to ask people around you for help if you need it. Search online and seek out
people that can help you achieve your goals.
Persuading others sounds like a bad thing, but in reality it’s really not. If you
have a service or a product that others want to search out. Don’t feel bad about
convincing them that your website is the best even if its not. Remember even the most
successful people had to start somewhere, “Fake it to you make it.”
These applications are just a few ways to help promote yourself and your
business. Use them wisely. Keep an open mind and remember to always put your best
foot forward. If you are sincere at what you do good things will happen for you.
Thank You
Thanks again for purchasing this E Book I greatly appreciate it and hope that it
will spark something great within yourself as is has done so in me. Use the information
at your disposal and remember to keeping trying new things.
Sincerely,