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Twitter Marketing
Twitter-The Next Revolution in On-Line and Mobile
Communication
By: Walter M Prorok Jr
&
Edited By: Chris Vendilli
Prorock Productions 2008
All Rights Reserved
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Table of Contents:
Introduction to Twitter………………………………………………………………………4
How Can Twitter Work for You………………………………………………………….…4
Biography………………………………………………………………………………….…6
Let’s Get Up to Speed……………………………………………………………...7
Purpose of This Book………………………………………………………………………7
Looking For the Next Best Thing………………………………………………………….7
So What’s Next…………………………………………………………………......8
Who Started Twitter? …………………………………………………………………...….9
Marketing on Twitter…………………………………………………………………...…..11
What’s the Point?.......................................................................................................12
Getting Familiar with Twitter……………………………………………………………....13
Basic Settings for Your Profile…………………………………………………………….14
Direct Messages…………………………………………………………………………....16
Tweet Tweet…………………………………………………………………………………17
Moving Right Along…………………………………………………………………….......19
Password……………………………………………………………...………....….19
Cell Phone…………………………………………………………...………...…....19
Twhirl….………………………………………………………………………...…...20
Instant Message……………………………………………………………………..21
Notices………………………………………………………………………………………..21
Adding a Photo………………………………………………………………………………22
Design………………………………………………………………………………………...23
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How to Integrate Other Applications……………………………………………………....24
Let’s Begin With Twitpic…………………………………………………………….25
Facebook……………………………………………………………………………..26
Myspace……………………………………………………………………………....27
TinyTwitter…………………………………………………………………………....27
Twit Bots………………………………………………………………………………………28
Word Press Blog……………………………………………………………………………..28
We Start to Come Full Circle…………………………………………………………….....29
Now We Get to the Section on Spamming………………………………………….….....29
Conclusion…………………………………………………………………………………....30
Thank You……………………………………………………………………………...……..31
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Introduction
www.Twitter.com
Twitter is new and innovative online mini blog page that integrates not only your
computer, but you cell phone, IM (instant message), and other online communities
(Facebook, Myspace, ect…).
The way it works is by first signing up and creating a profile. It’s nothing fancy.
You create a profile name, up load a picture, and (if you want) set your cell phone to
connect with Twitter.
Then after that you set up a small profile. You follow other people and have your
own following. A Following is just a fancy word for friends. What happens next is that
you can send and receive “Tweets”, small messages 140 characters in length.
It works great for people on the go who want to stay connected to their online
community. Since it works in real time a small piece of information can be broadcasted
in seconds. The earthquake disaster in China May of 2008 was “Tweeted” around the
community even before CNN knew what happened. It’s that fast.
So How Can Twitter Work For You?
Twitter can work for anyone who is interested in keeping updated on new trends
whether it is work, school, or just for entertainment. Think about it, when a new
restaurant, movie, or YouTube video comes out where do you hear about? Your friends
and family?
I know myself personally I always hear of new bands before they ever break from
buddies of mine. So think about all the great new things you could learn or be a part of
with a large community like Twitter right at your fingertips.
Beyond that Twitter has the ability to have basic updates that are timely. This is
very effective to people who need to know what you are doing at that moment.
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At work it would be nice to let other people know if you are running late for a
meeting, right?
For the college kid you can let people know where the party is at or if it has
changed location.
At home you could even go as far as letting the family know that dinner will be at
6:30 p.m. instead of 6:00 p.m. as usual. Very convenient.
Learn new things about people that you would other wise not have the time to do.
Update your website and let everyone know about it the minute you are done.
Heck, tweet your message so you can go see what you did two weeks ago, in
case you forgot.
The great thing about Twitter is that is works in “Real Time”. When you send a
Tweet it is instantly posted on the message board. If you have your cell phone
connected with Twitter you can also receive Tweets through Text Message.
We all live by crazy schedules and it is hard to keep in touch with people we care
about. And in this day and age everybody and their mother are on the internet. So be
the first to take advantage of what Twitter has to offer.
Twittter can not only bridge the gap between people, but it can also bring together
other online communities. While bringing together these other online assets you can
make marketing on the internet simpler for yourself.
I will show you how to incorporate other online communities while making your life a
whole lot easier by Marketing on Twitter. Also I will talk about setting up automated
messages that will hit a larger audience bringing you more business.
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Bio- (Don’t Worry I will try to keep it short and sweet)
Let me first start by introducing myself as a person who likes to try new things
and find adventure. I work 40 hours a week just like everyone else. I have to two jobs
in fact. One is a part-time furniture salesman and the other is as a guitar instructor.
How did I get here? Don’t ask.
I lived in Boston for two years while I attended Berklee College of Music. Boston
was a great change for me as a young person. I grew up in the suburbs of Pittsburgh,
Pa and let me tell you something nothing really exciting happens in the “Burbs”. But
living in the city I was exposed to a lot of different people and personalities in a short
time.
This helped me a lot later on in life. We all meet new people. Learning how to
identify with a new person can be the difference between a friend or an enemy. So
being able to associate with different types of people was a real bonus for me. With that
I learned about the great benefit of networking. That was a life long skill that I acquired
and will continue to use.
Some of my fun filled activates are recording music in my home studio, playing
shows with my band, fishing, reading, and just relaxing. I now live in the city of
Pittsburgh in a borough called Shadyside. If you have ever been to Boston it is very
much like that, without all of the colleges everywhere. I grew up around a lot of nature
as a kid. I always have to get outside or away from the city to fulfill that need of being
one with nature. (Damn Hippie!)
I have a lot of free time at my job which gives me the opportunity to surf the
internet and check out new sites while staying up on current events. Twitter was just
one of those things that I came by one day on Facebook (an online community that now
anyone can join). A good friend of mine included the website and a short description
about Twitter on his profile one day so I decided to check it out for myself.
What happened after that was the creation of the E book that you are now
reading. So from one experience I had on the internet spawned a new chapter in my
life.
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Let’s Get Up to Speed
A year after graduating college I found myself looking in every direction except
for the one that matter the most, forward.
After much consideration, blood, sweet, and many tears on trying to find a “real”
job I decided that the only way I would be doing justice to myself and my talents was to
write this book. I have always wanted to do something creative with my time i.e. music,
but have come to the realization that I can do what I love on the side, but always take
care of business first.
I hope the information in this book will help you see that the internet and its many
wonders, when used correctly, can open up doors that would otherwise seem tightly
locked. Shall we continue?
The Purpose of This Book
I’m not going to educate you on a get rich scheme (although that would be great).
I believe that if you give a man a fish he won’t go hungry for a day, but if you show him
how to fish he will be able to feed himself for a lifetime. I want to share with you this
valuable information that can help you and your business take the next step.
From my experiences over the past few years, I have gained a keen
perspective of things. I share this with you in hopes that it will spark some new and
creative ideas for you, as it has for me. Not everybody has to be a computer wiz now-adays
to really grab a hold of some of these concepts. They will be presented in the
most simple and effective way I know how to write them.
Looking for the Next Best Thing
For years I have been exploring the web looking for new and innovative ways to
keep in touch with my family and friends. At first email was the most effective way to
communicate with people over the internet.
Next there was IM or instant message. The downfall of this program is that a
person has to know the other person before they can communicate. Which is lame and
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not a great way to meet “New People”. It was basically the first wave of a text
messaging that we now use on our cell phones, expect IM you need a computer.
One of the biggest waves to ever hit the shores of the internet was MySpace.
People would rave about this website. Yet in recent times many crowds are getting
bored with it. I’m sure many of you reading this book have a MySpace page. It has
features that, if use effectively can prove to be a powerful tool for marketing. Who was
the most popular person on MySpace, Tila Tequila? Now she is on magazines and
televisions show because she could market to vast amount of different people, mostly
dudes.
You mass communicate within MySpace by using the bulletin board. This
USED to be a great way to get information out, until everyone started using it that is.
The more friends you have, the more bulletins are going to be posted on your board.
Within 20 minutes, your post is likely to be at the bottom of the board, or worse yet, not
there at all! Oh well ..
Facebook was another great application that allowed me to become part of an
online community. I joined when I was in college. Back then college and high school
students were the only people who were privileged enough to get a piece of that pie.
Recently though Facebook has opened its doors to everyone. So, if you haven’t
yet joined, now would be a great time to do so. Anthony Kiedes (Red Hot Chili Peppers
lead singer) has joined and his popularity has gone though the roof. Just joking
Anthony, we always liked you.
I always liked Facebook, because it was really easy to post a show that we were
playing by sending out a mass message. People would hear about us in college and
join our Facebook group. When the time came to perform we would send out one to
three messages in a week and the house would be packed when we finally would
perform.
I still use it to this day to promote for shows.
So What’s Next?
Not everyone has the time to sit down and create a profile with all of its bells and
whistles on MySpace especially if you are a driving businessman or woman who uses
the internet to further their careers.
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So the next question is “How can a small business or large corporation pull in
new customers from the internet without spamming people?”
The answer simple enough…Twitter. Using Twitter is like being in the center of a
large room or auditorium and screaming out one announcement and getting everyone’s
attention at once. Your voice on the internet can be that big if you want it to. It’s about
creating that buzz you want people to respond to.
I got very excited when I realized that people I never met before could follow me.
The purpose of a follower is basically having someone become your friend, except they
call it Following. When they follow you the other person will get “Tweets” or a short
message 140 characters in length. And vice versa, you will receive these tweets on
your message board from others.
You can set up your phone to receive tweets from people that you want to hear
from. It goes directly to your text message box, trust me it very convenient. A friend of
mine set me a Tweet and a picture from Philadelphia of him standing next to the Rocky
Balboa statue. I’m sure he would have put up on his MySpace page later, but the point
is I got that message in real time.
He took the picture+ put it on Twitter = AWESOME (I love the Rocky Movies).
Now a person on Twitter can post one “Tweet” on their profile and have an
unlimited number of people look at it. So let’s say there is a “One Time Offer” on your
website. By putting up a Tweet on your profile and including your website, you have
others pass along your message to their community. This makes the possibilities
endless!
More about this later in the Marketing Section
Who Started Twitter?
Evan Williams was born March 31, 1972 in Nebraska. He is an American entrepreneur
who has founded several other Internet companies including:
Pyra Labs- It was one of the first applications for project management software.
Blogging- Is an online tool that many people use today for personal and business
practices.
Twitter- The mini version of blogging which is used for real time updates.
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Evan Williams is the reason why we have blogging today.
A blog is essentially a webpage that is maintained by an individual. What that
individual does is post “Blogs” or daily logs on that webpage about anything: sports,
news, personal interest, whatever it doesn’t really matter what the subject is about.
Then other people can read these Blogs or add their own comments to the thread.
Despite internal conflicts Pyra Labs was acquired by Google on February 17,
2003. Williams left Google in October 2004 to co-found Odeo, a pod casting company.
In late 2006, Williams co-founded Obvious Corp with Biz Stone and other former Odeo
employees. Obvious has acquired all previous properties of Odeo, Inc., including Odeo
and Twitter.
Obvious Corp. spun out Twitter into a separate company in April 2007. Sonic
Mountain acquired Odeo in May 2007.PC Magazine named Evan Williams, Paul
Bausch and Hourihan, the Blogger team as People of the Year in 2004.
http://blog.obvious.com/2007/04/twitter-inc.html
Here is a direct quote from the man himself.
“When we started Obvious in October of last year, we had a good feeling about Twitter.
However, it had been launched publicly three months before and was only growing
slowly. I wouldn't have guessed that by March it would be consuming all our resources
(our weekends, our servers...).”
“As I've mentioned before, the plan for Obvious is to build a series of products, which
hopefully gain from being part of the greater whole. I also said, "When justified by
growth, resource needs, and desire of the team, we will spin off growing properties to
form their own entities...."
Every idea that anyone has ever had and turned it into something great did it
because they believed in it. Just one thought can spawn the beginning of something
great, if you’re willing to put in the time and effort.
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Somebody once told me that, “Nothing goes comes easy. You have to see it
through before it becomes something great.”
Work does not seem to be something we value anymore in this day and age. But
think about something you have done recently or in the past couple of months. Do you
remember how excited it made you?
It’s called Inspiration. Now I know that sounds crazy but it does happen to
people. Once you do get inspired about something you start to feed off of that positive
energy and you want to do more.
Evan Williams came from Nebraska. Just a small town boy with big time ideas,
that he put those ideas to work and built a great successful company with them.
Marketing on Twitter
Running a successful business doesn’t have to be as hard as most people
make it out to be. By working "smarter" instead of "harder" you will guarantee your
success in the future. By starting today and applying information you might already
know and learning new tricks along the way, you will definitely put yourself and your
business on the cutting edge of competition.
Updating your Twitter messages is like giving your guests the menu before they
go into the restaurant. Once in awhile give them a special, or a good reason why they
want to return to your site. Again in a world of advertising, be tasteful in the way you
present a message. Nobody likes being bombarded with information all the time, that’s
why they have a TV.
The best way to keep on track is have your website on you profile. If not your
website then add a blog that you can update weekly or daily with fresh information or
pictures for your potential customer to view and read about. This will not only gain a
person's trust but also make them feel good about spending their time on your site..
When you involve your customer they are more likely to come back because they
trust you. Once you have gained a person’s trust remember to respect it. I would never
want to be tricked into anything. It has happened before and it is a terrible feeling when
you do get duped. Be sure that sincerity is one of your best qualities when sending out
a tweet for your business.
.Adding a video to your webpage can really help people put a face to the name.
Even if you are not the most camera friendly person a short video 30 seconds to a
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minute can really push your website. Introduce yourself, explain your website, and
remember to plug the site www.whatever.com (this is a real website about vacations).
Think of it as a short commercial. Inform the potential customer about a free
membership or a discount to customers who sign up. It does matter whatever you
choose to add is up to you.
This can all be added to you webpage and then marketed on Twitter. From Twit
later you can send a message everyday to Twitter at a certain time with your website’s
information and a small message, “Tweet”. Now you have a sense of what is going
here, or should I stop? It’s basically free advertising.
The process is already happening. If you don’t try this angle somebody else will.
So why not be the first inline? The more you get the word out about what you have to
offer the more people will respond. Even if they don’t join your site they could potential
tell a friend who would be better suited for your services.
What’s the Point?
Now the whole reason we are marketing on Twitter is get people to your site. So
once they get there make it worth their wild. The sum of the parts is never greater than
the whole. What I mean is that everything should have a balance. If all you do is
market, market, market that’s great, but you want to make money so be sure to put the
same amount of care into everything you do. Remember what you are trying to
accomplish is getting more traffic to your site. So you can make more sales.
Since Twitter has not been around for that long you will be a pioneer on a new
frontier. Charting out new territory and be patient, give it time to grow (Rome wasn’t
built in a day). This is a great time to get involved because it is a new market. I don’t
want to call it a fad, because fads come and go.
Longevity should be your main concern. Keep in mind things are constantly
changing and if you can change with it you will be better off and more successful. Once
you start believing that there are only positive possibilities the rest will take care of itself.
Even before you launch a new site why not create a buzz in the online
community. Get people to talk about your site on Twitter as if it is the next big thing.
This can really help get some excitement behind your launch.
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Here is an example of what I mean. I Twitted this message and look at the guy
right below me. He has nothing positive to say about the moment. Don’t be like
panache (whoever he may be); keep you chin up, stay positive, and move forward. You
are in control.
Getting Familiar with Twitter
Before you can use Twitter you have sign up for an account just like everybody
else. Don’t worry its free and they won’t ask you for a note from your second grade
teacher to join.
1. You first want to click on to the webpage: www.twitter.com
2. Then click the button on the center bottom part of
the page.
3. After that fill in the appropriate information:
User Name:
Password:
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Email:
Humanness Box:(You will have to type in a set of numbers.)
Lastly you can click the box if you want monthly emails sent to your
account about updates for the site.
Basic Settings for Your Profile
After you have set up your Twitter account there are some cool things you can do to it
make it personalized and more convenient.
Also you can find people in your city or other cities by clicking the Find &
Follow Tab. Type in the box a city or state and it will bring up people from that area.
Then all there really is to do is start clicking away at the Follow button on those you wish
to stay in contact with." NOTE: You can only follow about 50 to 100 people per day at
most. Otherwise, Twitter will delete your account. Play it safe and keep the number of
people you add that you are following to under 50 per day."
On the top right hand side of the page there are a couple tabs you can click on.
Point and click on the Settings tabs and a new window will pop up. There are a couple
of different options to choice from as I have included these options in this picture.
The first page that automatically shows up will be your account page. From
here you can enter your real name or a nickname, change your user name, set the time
zone, include a URL, enter a short line about your bio, enter your location, and pick a
language.
From here you can enter your real name, a nick name, or something you use to
identify yourself on other online pages. I just like to use my real name (I got nothing to
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hide). Next you can change your username if you want to something else. It’s just an
option and Twitter will make sure that name you choose is available.
You can change your email address. It is for the people who choose to have
emails sent to an account of their choice.
Underneath that is a time zone option. This something you want to set because
it allows other users to know when your most recent tweet was initialized.
The URL feature is something that I find very interesting to use. With this setting
you can type in a URL or Uniform Resource Locator, it basically means a web page
address which is found on the top part of your screen. Find the address you what to
use and copy it.
Once you are done with that simply go to the box that you put the copy of your URL
into: it will look like this.
1. Left click into the box.
2. Then right click and hit copy.
After you are done doing that the next two boxes are a cinch. The bio box is a
one liner that will be shown on your profile when someone clicks on you. Here you can
put whatever you want.
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For example: Twitter Marketing by Walter Prorok for more information click my web
page. Or you can keep it blank it’s totally up to you.
The last two things to do on this page are to click the privacy box which, when
clicked will only let people who you want to Directly Contact you be allowed only if you
want them to. Also if you follow someone when this feature is used they have to agree
to let you follow them. It just a privacy issue.
Last, but not least, is the Save button. All your hard work will be lost if you don’t
click the save button. But don’t worry if you don’t. Just repeat the steps above and you
will be fine.
Direct Messages
www.tweetlater.com
A direct message is pretty straight forward. You type the message and send it to
the person of your choice.
But what if you could send an Automatic Message every time someone follows
you? It is possible, with Tweetlater. The user can set up Tweets to happen later on the
day, week, or month. It also has the capability to send a direct message to anyone who
follows you. With this you can include your business’s website and other information to
them.
From a marketing standpoint, what could be better then having people you never
met before checkout your site without you even knowing about it. Its hands off and
simple. It’s just another great way to contact potential customers without really doing
that much work. I like the sound of that.
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Tweet Tweet
I have mentioned earlier about the “Tweets”. They are not the only way to
communicate with people on Twitter. Another great message feature is the Direct
Message. With a direct message you can set it up to contact a person when they follow
you. It will be an automated thing that you can set one time and forget or change
depending solely on you
When you set up your account with Tweetlater you have to jump through a small
hoop. The website gives you directions to set up the device. Here’s what it looks like.
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In your Notices page in your profile with Twitter click the box that is highlighted in
red.
After you have done this in Twitter you are going to open your email page that
you have associated with Twitter and find your Preferences button, click it.
Next find the Auto-Forward category and click that.
What should come up next is a page that looks similar to this.
From here click Yes to enable email forwarding from this email address.
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Last thing to do is type: twitterfollow@tweetlater.com in the
forwarding email address box.
Hit the update box.
Once that is all set up you want to add a message that will be placed in the direct
message box of a person who wants to follow you.
Click on My Twitter Accounts and if you have not already done this add one of
your Twitter accounts, but I remember having to enter that information when you first
sign up. When you do add a Twitter account there is an option to send a direct
message to new followers. Click that option and type in your desired text.
Now you will be able to change your outgoing messages sent to those who
follow you by clicking Manage Tweets. You are also able to post Tweets that appear in
your profile at a specific date and time. Hence the name of the site - TweetLater.com.
To access this feature, select "Manage Tweets" and then "New Tweet". After typing
your message, select the day and time that you want the message to post to your
account.
Moving Right Along
Password
The next customization you can do is changing your password when ever you
want. (Customization, now that’s a fancy word). There is only one thing to do on this,
so try not to screw it up. Just joking.
1. Type your new password: xxxxxxx
2. Then re-type it: xxxxxxx
3. Click the Change Box and your all set.
Devices (This where it starts to get convenient)
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Cell Phone
Twitter really shines when you are away from your computer. By setting up
your mobile phone as instructed by Twitter, you can get tweets sent directly to your cell
phone and you can send tweets through your cell phone as well.
1. Click the box that says you agree with the standard text message fee
that you phone carries and click Save.
2. Next you will have to send a small text message to a given number that
Twitter will supply you with.
3. Done
At any time you want to stop having text messages sent to your phone all you
have to do is send the word “OFF” to the replier.
One last option you can use is the Sleep option. With this option you can choose
when you want Twitter to stop sending you messages. I picked the hours between 12
a.m. and 8 a.m. You can choose whatever hours are best for you. I just liked those
ones.
IMPORTANT
Remember that you will be charged for a text message every time you send or
receive a text. Most cell phone companies offer unlimited texting with their plans so
make sure if you are sending a bunch of text messages on Twitter that you won’t be
charge a ridiculous amount for this feature.
Twhirl
http://www.twhirl.org/
This a great application for those who want Twitter up all the time, except they
don’t want a web explorer constantly in their face. It is great application which functions
on your desktop and anytime someone “Tweets” you will be the first to know.
Click the web page above or type it into your web browser. It is a very simple
download. Once it has downloaded onto your computer just add your Twitter
Username, hit add, and then type in your password. After that is done it will be up and
running.
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Twhirl is a third-party bot that was designed by someone who was not involved
in the Twitter creation. A third party bot is any creation that is associated with a
primary party. With this freedom you can create great side applications that work well.
Twhirl is just one of those bots. And there are more.
Another great thing is that it will be running but out of sight. On the bottom right side of
your PC, in your system tray,Twhirl will sit there and run until you turn it off. Whenever
someone tweets a small bell sound will alarm you of the tweet and show you a small
balloon of what they said. Pretty cool huh? You can turn off the bell sound if you want.
Instant Message
If you prefer instant message this option is for you. The only three IM’s that
Twitter carries right now are:
GTalk
LiveJournal
Jabber
What to do is type in your username and hit save. After that you will be all set up.So if
you don’t subscribe to any of those three it’s not the end of the world.
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Notices
Notices are just little reminders from Twitter. You can choose from a couple of
different options which I will go over with you. Most of them are self explanatory so I will
try to make this short and painless.
The Auto Nudge will send a message to your cell phone or IM if you have been
idle for more then 24 hours. I did not click this box because if I don’t have anything to
say I would rather not be bothered. It’s a good option again if you are launching a new
site and have 1000 other things on your mind and forget to send a message.
Replies will give you the option to view only your followers, people you are
following, or everyone. I chose all replies because you never what could pop up in
your favor.
The next three options are all email based. Every time you get a New Follower,
a Direct Text this notice will send an email to your chosen email account. The Email
Newsletter will send you an email update on new things that are happening with Twitter.
This one I would recommend checking because Twitter is growing and changing
very fast. Since it is still in the infant to toddler stage there will be a lot to come which
will be very exciting to see.
Be sure to always Save your updates. Twitter will not do this for you.
Adding a Photo
Adding a photo will personalize your profile even more. It will put a face to your
name. This will help other people recognize you when you send out Tweets. It does
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not necessarily have to be a picture of you. Some people like to use a cartoon
character or symbol for their profile, but whatever you choose will be fine. Here’s how
to do it.
Click the Browse button and a window will pop up. From here look in you photo
folder and pick the one that you want.
From personal experience with Twitter choose a photo that will highlight your face. I
would not recommend a photo that includes your body as you can see above.
I actually had to crop (size down) this photo to make it fit. And even then I could have
gone a little bit further too really show off my beautiful face.
The Delete current will just get rid of your current photo. Again don’t forget to
Save your photo.
Here is a lesson I learned in life. I spent two days writing a paper for school. It
was a masterpiece. I mean I could tell it was grade A material, what happened? My
computer crashed and I lost it. All I had to do was save it to a jump drive or email it to
myself. And all of my pain and suffering could have been avoided.
In fact I just saved what I wrote. Make a habit of it.
Design
Twitter gives the option to change your background and create a custom one if
you choose. Again a lot these options are for you to decide how you want your profile
to look. I wish someone would have written an E Book on how to change the
background on my MySpace page. I literally sat in front of my computer for over two
hours trying to figure out how the hell to do it. Of course I figured it out but man what a
waste of time.
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To create a different background there are one of two ways. Stay with default
that comes with Twitter or choose a more unique path.
1. Click- Use my custom style below- button
2. Background Image- Click and the Browse button and choose a background you
want, (remember you already need a background picked out and saved to your
computer. Twitter will not supply you with additional backgrounds) and simply
click on it and you’re done.
3. Tile- This means that the image you picked will appear as a series of tiles rather
then one solid picture. Commonly if you have a small photo the tile option is
better suited for this.
4. Save
The other options that appear are color options. I don’t like to get too fancy with
all that stuff because sometimes simplicity is the best thing, but if you want, play around
with the different codes. What this does is change the background for the text that will
appear on your message board and the color of your text as it shows up.
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You can always view your design and background before you save it. I would
recommend doing this to make sure that you have exactly what you want.
How to Integrate Other Applications
Alright we have finally graduated to integrating other applications. At this point
you might be asking yourself what the hell is this all about. Now is where the fun starts
to begin. By integrating other devices outside of Twitter you can start to really show
how smart you are to other people. Trust me.
For those of you still with me let’s get started.
What I am going to talk about now is how to start getting people you might
already know into a bigger pond. This is a good thing. Like I said in my biography I
love to fish and I am not going to categorize people as fish but try and follow me.
The more people you have to drawl from the better chance you have at making
more money. How do you make more money? By getting more people to your website
without spamming them or giving your potential customers a hard time will ensure more
success in the future. This could be a hard first lesson to learn the hard way
Other than that I hope you have a reason to be gathering people you can market
to, i.e. an internet business or some other form of capitalism. If not it’s simply a good
way to attract people even if it’s for your own personal amusement.
Let’s Begin With Twitpic
Twitter has many possibilities that not many people know about. Did you know
that you can set Twitter up on your Facebook account? Your MySpace profile will also
carry Twitter. The reason this can happen is because people just like you and me
created small programs that support these outside applications. The one that I really
like is “Twitpic”.
A Twitpic is any picture you take with your phone and upload to your Twitter
profile. If you don’t own a Smart Phone like me it’s okay. By logging onto
www.twitpic.com you can sign up and add your profile from Twitter.
Just sign in with your Twitter username and password and start to upload photos.
It’s that easy. From there you can include them in a Tweet for everyone else to see.
Even if you don’t have a smart phone Twitpic will allow you to upload photos to Twitter
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by setting up your existing phone under Twitpic. All you have to do is save the
address to your phone as an email. It’s that simple.
Let me show you an example:
I had to erase two of the four numbers just for personal security reasons.
1. Save your own personal address to your phone in the email of your phone.
2. When you have a picture to upload send it as if you would send the picture to a
friend.
3. You can also type in some text in the given field so the picture will have more
meaning.
From a business standpoint it would be very effective to upload some pictures of
your products, just as an example for others to view, while you include your business’s
name and email with it. You could basically give a virtual tour to someone who lives in
Japan just by uploading a couple of photos.
Another great thing to do is save your pictures to Twipic. Then you can type the
URL in your profile under WEB. In a matter of speaking you can advertise to people all
over the world and not spend one dime on it. I know it sounds kind of cheesy but if you
don’t have a lot of money and you are starting your own business I would take full
advantage of every resource that is out there.
Facebook
http://apps.facebook.com/twitter/
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Here is the website for setting up Twitter to work with your Facebook page. The
great thing about setting up other applications that work with Twitter is once you have
sent out a Tweet from your Twitter account, Facebook account, cell phone, IM, or
Myspace account they all link together. Essential when you update a Tweet from any of
these programs it will automatically send the message to the other web pages that are
connected with Twitter. Isn’t that handy?
With Facebook the application will only show others what you have most recently
tweeted. You can then click on the message to view other tweets that person has
listed.
Also with Facebook there are a lot of different things that you can add to your
page. For example a fun wall, or check out who owns me, or whatever. These are
added things that were built by Facebook. The Twitter application on your Facebook
page was build by someone not associated with Facebook. It creates a bridge like no
other. While it sits comfortably on profile page it takes up little space. I like that feature.
Myspace
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=3799
06646
Same goes for Myspace. By clicking on the website above you will be able to set
your Twitter account to talk with Myspace. Once these applications are up and running
its like being in four places at once and you don’t even need to be in front of your
computer once there are operating on their own to update them. By Tweeting from your
phone anyone that visits these sites will be able to see what you are up to. Now you
can tell your friends that you are very important person in cyberspace. You have people
who have people.
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Tiny Twitter
http://www.tinytwitter.com
Tinytwitter is used by Smart phones, PDA’s, ect. This application is very cool. If
you have this application you can check Twitter on your phone as if you were sitting in
front of your computer. I wish I had a picture for you see but I don’t have a smart phone
to photograph, boo_.
It looks and acts just like Twitter does but now it sits in the palm of your hand.
Pictures and the tweets from other people will be there and if you are hooked up to the
internet (which you have to do to use this application) you can look at Twitpics that
people have posted and websites if they include them in their message.
A lot of the small things are starting to repeat. You get the software, install it, and
set up your user name and password. Once you are done with that start to experiment
with it and figure it out.
Twits Bots
http://blog.stevepoland.com/how-to-create-a-twitter-bot/
New applications for Twitter are being developed from outside sources. The
applications that I have talked about earlier Twirl, Tweet, and Tiny Twitter were all
created from people like you and I. Above is a site that walks you through the process
of creating a bot and bringing it to life.
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Personally I’m the type of person that would have the idea of a new application
but not the technical background to put it together. For those of you who are inclined to
do so please dive right in, but I would need a crash course before I tried to create one.
Word Press Blog
http://wordpress.com/
This website is a legit word press blog website. There are many that work just
the same so feel free to choose anyone you like. This one was just first one on a
Google search.
Evan Williams created blogging. He also created Twitter.
What can we learn from this?
A: You have to be from Nebraska to be successful
B: Success is given to random people
C: Hard work and dedication to your craft will guide the way
D: All of the above
The correct answer is C.
A word press blog is a great way to keep your community updated on new and
exciting things that are going on in your life and the life of your company/business.
From news letters to educating people on technical difficulties like (the site was down
last night because of server crash). It really depends on what you want to do with it.
If you want to keep updated videos of new products or how too’s. This is a great
way to keep current with new trends as well. If you have a website you want to keep a
blog so people can also message you and leave comments. Of course you want all
positive feedback but once in awhile a negative comment might be the thing that keeps
you on your toes or fix problems that your site might be having.
After you have established your blog and set it up. You be able to incorporate
the blog into your site. Some people will over look a blog believing that it is something
they can do without, but trust me I would not shut this avenue out without much
consideration. All of these tools are here to help. When used wisely they can unlock a
lot of doors.
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We Start to Come Full Circle
Now that these are functional I want to reiterate that Tweets are in real time. And
with the Myspace application (called Tweet) people can see what you have been up to
or promoting because it keeps a record of all of your updates (the picture on the right).
Like I have already said when I want my community of friends to know of an up
coming show (musical performance) all I have to do now it type in the information from
Twitter and my audience just quadrupled in size. Just image what you can do with this
new and exciting technology. Sometimes all it takes in a little imagination and a little bit
of work then you are fully automated.
Now We Get to the Section on Spamming
Spamming is the abuse of electronic messaging systems to indiscriminately send
unsolicited bulk messages.
Nobody likes spamming its annoying. So where do you draw the line between
Marketing, Advertising, and Spam. The obvious response is to be tasteful with what
you choose to show the public. How you inform others without breaking down their door
is the different between a potential customer and a person who will talk poorly about
your site.
The adult industry loves to spam. On MySpace you will receive a request from a
friend, but when you click the site its nothing but, “Check out my web cam, ha ha”.
It crosses over the line that you are trying build with a customer. Trust. The
internet can be a sleazy place so don’t add to the disharmony that is already out there.
I would also recommend doing different things if you direct message or the Twit later
feature. Change it up and be creative. That good karma will come back to you.
Because if you don’t you can be flagged and kicked off Twitter.
Conclusion
The world just keeps getting smaller and smaller. So why fight it. A global
society sounds crazy to most people, but it is happening right now on the internet. For
those who want to be a part of it a good idea is to do your homework and try different
things that will help become a leader instead of a follower in today’s internet market.
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Marketing is a valuable tool that anyone can learn. Fine tuning that information
separates the pros for the ones that go. Go away. Learn as much as you need and find
out what works best for you and your business. If something is not panning out then try
a different angle. Remember to adapt to the environment that you are seeking.
There is always someone out there that has the information you desire. So
remember to ask people around you for help if you need it. Search online and seek out
people that can help you achieve your goals.
Persuading others sounds like a bad thing, but in reality it’s really not. If you
have a service or a product that others want to search out. Don’t feel bad about
convincing them that your website is the best even if its not. Remember even the most
successful people had to start somewhere, “Fake it to you make it.”
These applications are just a few ways to help promote yourself and your
business. Use them wisely. Keep an open mind and remember to always put your best
foot forward. If you are sincere at what you do good things will happen for you.
Thank You
Thanks again for purchasing this E Book I greatly appreciate it and hope that it
will spark something great within yourself as is has done so in me. Use the information
at your disposal and remember to keeping trying new things.
Sincerely,